Shopper Marketing - May 2016 - 37


T

ony Dunning, executive vice president, customer development, Jack
Link's, has been selected for induction into the Path to Purchase
Institute/Shopper Marketing Hall of Fame for 2016. Dunning - along
with Barry Roberts, director, retail shopper solutions, Colgate-Palmolive,

and Douwe Bergsma, chief marketing officer, Georgia-Pacific - was honored
at the Institute's 23rd annual induction ceremony, held in conjunction with the
Shopper Marketing Effie Celebration, on March 16 in New York.
Over the course of a three-decade career, Dunning has had an insider's view
as companies as varied as E. & J. Gallo Winery, PepsiCo, Kimberly-Clark and
Walmart helped shape shopper marketing's development. He sat down with
Shopper Marketing magazine editorial director Bill Schober in early February at
Jack Link's' Minneapolis marketing offices.

Let's start with the basics. Where did you
grow up?
DUNNING: I was born in Omaha and lived
there until I was in second grade. Then I moved
to Blair, Nebraska, which is a little town on the
Missouri River. My father just felt it was important for us to get to a small town.
Once we got to Blair, my father ended up
buying a small 24-room hotel called "The Clifton." He was the owner and proprietor, so guess
what? It became a "family business," which basically means we had no outside help. We did
everything ourselves, from registering guests
to bellboy duties to maid service.
So there I was, a 10-year-old fourth grader,
standing at the front desk, registering people
in and out.

That's like something out of a movie.
DUNNING: It was. But it was small-town Nebraska so you can get away with that stuff. We
owned it for 15 years, up until I was through
with college.
I remember checking in a guy for an extended stay and moving all of his stuff from
his truck into his room. He ended up dying
that night. That happened a few times over
the years. I also remember a few brawls from a
bar a couple of blocks away that festered and
carried over into our establishment.
It could get crazy, but as a little kid growing
up you think, this must be normal. My wife
laughs about it all the time. But it taught me
a lot about hard work, customer service and
how to treat people.
MAY 2016 SHOPPER MARKETING y

37



Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
Shopper Marketing - May 2016 - 8
Shopper Marketing - May 2016 - 9
Shopper Marketing - May 2016 - 10
Shopper Marketing - May 2016 - 11
Shopper Marketing - May 2016 - 12
Shopper Marketing - May 2016 - 13
Shopper Marketing - May 2016 - 14
Shopper Marketing - May 2016 - 15
Shopper Marketing - May 2016 - 16
Shopper Marketing - May 2016 - 17
Shopper Marketing - May 2016 - 18
Shopper Marketing - May 2016 - 19
Shopper Marketing - May 2016 - 20
Shopper Marketing - May 2016 - 21
Shopper Marketing - May 2016 - 22
Shopper Marketing - May 2016 - 23
Shopper Marketing - May 2016 - 24
Shopper Marketing - May 2016 - 25
Shopper Marketing - May 2016 - 26
Shopper Marketing - May 2016 - 27
Shopper Marketing - May 2016 - 28
Shopper Marketing - May 2016 - 29
Shopper Marketing - May 2016 - 30
Shopper Marketing - May 2016 - 31
Shopper Marketing - May 2016 - 32
Shopper Marketing - May 2016 - 33
Shopper Marketing - May 2016 - 34
Shopper Marketing - May 2016 - 35
Shopper Marketing - May 2016 - 36
Shopper Marketing - May 2016 - 37
Shopper Marketing - May 2016 - 38
Shopper Marketing - May 2016 - 39
Shopper Marketing - May 2016 - 40
Shopper Marketing - May 2016 - 41
Shopper Marketing - May 2016 - 42
Shopper Marketing - May 2016 - 43
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Shopper Marketing - May 2016 - 45
Shopper Marketing - May 2016 - 46
Shopper Marketing - May 2016 - 47
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Shopper Marketing - May 2016 - 49
Shopper Marketing - May 2016 - 50
Shopper Marketing - May 2016 - 51
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Shopper Marketing - May 2016 - 54
Shopper Marketing - May 2016 - 55
Shopper Marketing - May 2016 - 56
Shopper Marketing - May 2016 - 57
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Shopper Marketing - May 2016 - 60
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