Shopper Marketing - May 2016 - 2


RFE Acquires Path to Purchase Institute
new Canaan, Conn. - RFE Investment Partners has acquired
the Path to Purchase Institute, a global association serving
the needs of omnichannel retailers, brands and solution providers along the path to purchase and publisher of Shopper
Marketing magazine.
The Institute will continue to champion shopper-centric
thinking to help define the ongoing evolution of consumer
marketing and the overall shopping experience. It will operate in close collaboration with Stagnito Business Information + Edgell Communications, which also was recently
acquired by RFE.
The combination of these organizations under the RFE umbrella establishes a comprehensive and fully integrated suite
of digital and print media, events, data/information services,
research services and professional training. It creates the largest collective audience of influencers and decision makers,
across functions and markets, encompassing the $750 billion
retail/CPG marketplace.
The brand strategy for businesses and assets acquired by
RFE will be introduced in coming months. Both entities will
operate independently under the direction of an executive
board led by executive chairman Alan Glass.
Peter Hoyt, CEO and executive director of the Path to Purchase Institute, and Kollin Stagnito, CEO and president of
Stagnito + Edgell, will each report to Glass.
"This organization has been my life's work, or, as we call it,
Phase One: Laying the Foundation," Hoyt said. "Its alignment
with RFE/Stagnito + Edgell provides us rocket fuel as we enter
Phase Two: Raising the Roof. In this phase, with our new partners, we intend to build a model industry community that
SM
will last for the ages. I can't wait to get started."

Campbell S
Are Local F

Chunky Craveman campaign
in-store and digital activation
markets
By Chris Gelbach

Camden, n.J. - When a cross-function
bell Soup Co. got together with so
and marketing leaders to discuss the
son, their thoughts turned to footbal
eral areas of opportunity, one being
fabric of Meijer shoppers' lives," says
tomer business manager of e-comm
Co. "Where their stores are located in
not just fans of NFL football, but are al
and high school football, too."
Because both the Campbell's Chu
Meijer had existing NFL relationships,
the best one to explore for a footballNFL corporate partner. Its "Mama's B
Donovan McNabb, Michael Strahan a



Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
Shopper Marketing - May 2016 - 8
Shopper Marketing - May 2016 - 9
Shopper Marketing - May 2016 - 10
Shopper Marketing - May 2016 - 11
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