Shopper Marketing - May 2016 - 141


Site Traffic

Best Read on the Institute Website
The Path to Purchase Institute's most-viewed articles from the past few months are listed below. To view the articles, type the headline
into the search box on www.p2pi.org.
Who's Who in
Merchandising 2016
Scores of consumer product
manufacturers and retailers are
represented in this year's list of
noteworthy merchandising professionals, all of whom are developing in store solutions that stand
up to the challenges of today's dynamic retail environment.
Case Studies
Beiersdorf, Edgewell Provide
Grooming Solution
A collaborative effort with Walgreens spells three-way success
during the back-to-school season.

2016 Hall of Fame Induction: Douwe
Bergsma
Douwe Bergsma, chief marketing officer,
Georgia-Pacific, speaks at the Path to Purchase
Institute/Shopper Marketing Hall of Fame induction ceremony.
2016 Hall of Fame Induction: Barry Roberts
Barry Roberts, director, retail shopper solutions, Colgate-Palmolive, speaks at the Path to
Purchase Institute/Shopper Marketing Hall of
Fame induction ceremony.

Manufacturers Help Sam's Club
With Digestive Health
Pfizer,
Bayer
HealthCare,
GlaxoSmithKline and i-Health
work together on a six-week solution that delivers strong results.
 Field Reports
Target Evolves its Visual Merchandising
The retailer rethinks the grocery department,
upfront areas and entire store to woo shoppers.
Kroger Makes 'Game Day Greats' Even
Greater
Kroger ran a series of promotions leading up
to the National Football League's Super Bowl
under its annual "Game Day Greats" footballseason theme.
Special Reports
Who's Who in Shopper Marketing
Agencies 2016
Our fifth annual report recognizes more than
250 dedicated, passionate agency executives
whose creative, innovative work is not only
helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.

Research Articles
Shopper Marketing Trends Report 2016
Shopper Marketing's annual survey/report
scrutinizes Walmart and other top retailers
while taking the temperature of path-to-purchase marketing.
Grocery Shopping, the Millennial Way
Mintel's research shows that traditional stores
aren't as appealing to Millennials as specialty
retailers.
Videos
2016 Hall of Fame Induction: Tony Dunning
Tony Dunning, executive vice president, customer development, Jack Link's, speaks at the
Path to Purchase Institute/Shopper Marketing
Hall of Fame induction ceremony.

 Marketing Toolbox
The Retailer Receptivity Guide 2016
This limited-edition book version of the Institute's 2016 "Retailer Receptivity" guide reveals
how 49 in-store marketing tactics are received
(or not) by 15 major U.S. chains.
2016 Guide to Digital Shopper Marketing
This special supplement to the January 2016
issue of Shopper Marketing features in-depth
profiles from leading companies. 

INSTITUTE UPDATE | p2pi.org

7


http://www.p2pi.org http://www.p2pi.org

Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
Shopper Marketing - May 2016 - 8
Shopper Marketing - May 2016 - 9
Shopper Marketing - May 2016 - 10
Shopper Marketing - May 2016 - 11
Shopper Marketing - May 2016 - 12
Shopper Marketing - May 2016 - 13
Shopper Marketing - May 2016 - 14
Shopper Marketing - May 2016 - 15
Shopper Marketing - May 2016 - 16
Shopper Marketing - May 2016 - 17
Shopper Marketing - May 2016 - 18
Shopper Marketing - May 2016 - 19
Shopper Marketing - May 2016 - 20
Shopper Marketing - May 2016 - 21
Shopper Marketing - May 2016 - 22
Shopper Marketing - May 2016 - 23
Shopper Marketing - May 2016 - 24
Shopper Marketing - May 2016 - 25
Shopper Marketing - May 2016 - 26
Shopper Marketing - May 2016 - 27
Shopper Marketing - May 2016 - 28
Shopper Marketing - May 2016 - 29
Shopper Marketing - May 2016 - 30
Shopper Marketing - May 2016 - 31
Shopper Marketing - May 2016 - 32
Shopper Marketing - May 2016 - 33
Shopper Marketing - May 2016 - 34
Shopper Marketing - May 2016 - 35
Shopper Marketing - May 2016 - 36
Shopper Marketing - May 2016 - 37
Shopper Marketing - May 2016 - 38
Shopper Marketing - May 2016 - 39
Shopper Marketing - May 2016 - 40
Shopper Marketing - May 2016 - 41
Shopper Marketing - May 2016 - 42
Shopper Marketing - May 2016 - 43
Shopper Marketing - May 2016 - 44
Shopper Marketing - May 2016 - 45
Shopper Marketing - May 2016 - 46
Shopper Marketing - May 2016 - 47
Shopper Marketing - May 2016 - 48
Shopper Marketing - May 2016 - 49
Shopper Marketing - May 2016 - 50
Shopper Marketing - May 2016 - 51
Shopper Marketing - May 2016 - 52
Shopper Marketing - May 2016 - 53
Shopper Marketing - May 2016 - 54
Shopper Marketing - May 2016 - 55
Shopper Marketing - May 2016 - 56
Shopper Marketing - May 2016 - 57
Shopper Marketing - May 2016 - 58
Shopper Marketing - May 2016 - 59
Shopper Marketing - May 2016 - 60
Shopper Marketing - May 2016 - 61
Shopper Marketing - May 2016 - 62
Shopper Marketing - May 2016 - 63
Shopper Marketing - May 2016 - 64
Shopper Marketing - May 2016 - 65
Shopper Marketing - May 2016 - 66
Shopper Marketing - May 2016 - 67
Shopper Marketing - May 2016 - 68
Shopper Marketing - May 2016 - 69
Shopper Marketing - May 2016 - 70
Shopper Marketing - May 2016 - 71
Shopper Marketing - May 2016 - 72
Shopper Marketing - May 2016 - 73
Shopper Marketing - May 2016 - 74
Shopper Marketing - May 2016 - 75
Shopper Marketing - May 2016 - 76
Shopper Marketing - May 2016 - 77
Shopper Marketing - May 2016 - 78
Shopper Marketing - May 2016 - 79
Shopper Marketing - May 2016 - 80
Shopper Marketing - May 2016 - 81
Shopper Marketing - May 2016 - 82
Shopper Marketing - May 2016 - 83
Shopper Marketing - May 2016 - 84
Shopper Marketing - May 2016 - 85
Shopper Marketing - May 2016 - 86
Shopper Marketing - May 2016 - 87
Shopper Marketing - May 2016 - 88
Shopper Marketing - May 2016 - 89
Shopper Marketing - May 2016 - 90
Shopper Marketing - May 2016 - 91
Shopper Marketing - May 2016 - 92
Shopper Marketing - May 2016 - 93
Shopper Marketing - May 2016 - 94
Shopper Marketing - May 2016 - 95
Shopper Marketing - May 2016 - 96
Shopper Marketing - May 2016 - 97
Shopper Marketing - May 2016 - 98
Shopper Marketing - May 2016 - 99
Shopper Marketing - May 2016 - 100
Shopper Marketing - May 2016 - 101
Shopper Marketing - May 2016 - 102
Shopper Marketing - May 2016 - 103
Shopper Marketing - May 2016 - 104
Shopper Marketing - May 2016 - 105
Shopper Marketing - May 2016 - 106
Shopper Marketing - May 2016 - 107
Shopper Marketing - May 2016 - 108
Shopper Marketing - May 2016 - 109
Shopper Marketing - May 2016 - 110
Shopper Marketing - May 2016 - 111
Shopper Marketing - May 2016 - 112
Shopper Marketing - May 2016 - 113
Shopper Marketing - May 2016 - 114
Shopper Marketing - May 2016 - 115
Shopper Marketing - May 2016 - 116
Shopper Marketing - May 2016 - 117
Shopper Marketing - May 2016 - 118
Shopper Marketing - May 2016 - 119
Shopper Marketing - May 2016 - 120
Shopper Marketing - May 2016 - 121
Shopper Marketing - May 2016 - 122
Shopper Marketing - May 2016 - 123
Shopper Marketing - May 2016 - 124
Shopper Marketing - May 2016 - 125
Shopper Marketing - May 2016 - 126
Shopper Marketing - May 2016 - 127
Shopper Marketing - May 2016 - 128
Shopper Marketing - May 2016 - 129
Shopper Marketing - May 2016 - 130
Shopper Marketing - May 2016 - 131
Shopper Marketing - May 2016 - 132
Shopper Marketing - May 2016 - 133
Shopper Marketing - May 2016 - 134
Shopper Marketing - May 2016 - 135
Shopper Marketing - May 2016 - 136
Shopper Marketing - May 2016 - 137
Shopper Marketing - May 2016 - 138
Shopper Marketing - May 2016 - 139
Shopper Marketing - May 2016 - 140
Shopper Marketing - May 2016 - 141
Shopper Marketing - May 2016 - 142
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
http://www.nxtbook.com/nxtbooks/ptp/sm_201408
http://www.nxtbook.com/nxtbooks/ptp/sm_201407
http://www.nxtbook.com/nxtbooks/ptp/sm_201406
http://www.nxtbook.com/nxtbooks/ptp/sm_201405
http://www.nxtbook.com/nxtbooks/ptp/sm_201404
http://www.nxtbook.com/nxtbooks/ptp/sm_201403
http://www.nxtbook.com/nxtbooks/ptp/sm_201402
http://www.nxtbook.com/nxtbooks/ptp/sm_201401
http://www.nxtbook.com/nxtbooks/ptp/sm_201312
http://www.nxtbook.com/nxtbooks/ptp/sm_201311
http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
http://www.nxtbook.com/nxtbooks/ptp/sm_201310
http://www.nxtbook.com/nxtbooks/ptp/sm_201309
http://www.nxtbook.com/nxtbooks/ptp/sm_201308
http://www.nxtbook.com/nxtbooks/ptp/sm_201307
http://www.nxtbookMEDIA.com