Shopper Marketing - May 2016 - 134


Intrigue Me
For me, shopping is like a game - I use it to unwind and find it fun to get
caught up in tracking down deals, discovering the latest and greatest new
item or finding last-minute sales. I prefer brands and definitely think quality
counts, but like every savvy shopper, I do my homework - searching a variety
of websites, looking at reviews and comparing among retailers - to be sure I
get the best price. And when I do find something good, you bet I share it!

DEVICES USED TO
SHOP&B UY
* Computer
* Tablet
* Smartphone

E-PURCHASE HABITS:
* Shops more often than any other
group (49% shop weekly or more)

* 37% have subscriptions or standing
orders-highest of all groups

* 45% make significant purchases after
they research-highest of all groups

E-TRIPDRIVERS

TOPE-CATEGORIES:*
* Breakfast bars

* Office and writing supplies
* Pickles

Routine
SpecialOccasion
Stock Up

�c==-
�c=-
-=:===Jc==-

Relaxation or
Escape
Curiosity or
Intrigue
Experience or
Excitement

*of 89 categories surveyed

IN Marketing Services is an omni-channel activation agency designed to drive purchase of our clients'
brands. We get shoppers to want, buy and love your brand. Being born in retail, we connect the dots
for the shopper along the entire path to purchase, from desire, to purchase, to loyalty. Because we
are with the shopper at every point along the path to purchase, we have a better understanding of the
way they think and behave. With dedicated specialists, insight and strategy, creative, brand experts,
omni-channel thinkers and dedicated customer teams, we connect brands to shoppers. After all, the
point is purchase.
To inquire about obtaining a category specific report

on your E-commerce Buyers from IN Marketing Services
or to schedule a meeting to learn about our complete
omni-channel activation capabilities, please contact:

Valerie Bernstein, SVP Business Development
Phone: 646-924-8601

Email: valerie.bernstein@inmarketingservices.com



Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
Shopper Marketing - May 2016 - 8
Shopper Marketing - May 2016 - 9
Shopper Marketing - May 2016 - 10
Shopper Marketing - May 2016 - 11
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
http://www.nxtbook.com/nxtbooks/ptp/sm_201408
http://www.nxtbook.com/nxtbooks/ptp/sm_201407
http://www.nxtbook.com/nxtbooks/ptp/sm_201406
http://www.nxtbook.com/nxtbooks/ptp/sm_201405
http://www.nxtbook.com/nxtbooks/ptp/sm_201404
http://www.nxtbook.com/nxtbooks/ptp/sm_201403
http://www.nxtbook.com/nxtbooks/ptp/sm_201402
http://www.nxtbook.com/nxtbooks/ptp/sm_201401
http://www.nxtbook.com/nxtbooks/ptp/sm_201312
http://www.nxtbook.com/nxtbooks/ptp/sm_201311
http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
http://www.nxtbook.com/nxtbooks/ptp/sm_201310
http://www.nxtbook.com/nxtbooks/ptp/sm_201309
http://www.nxtbook.com/nxtbooks/ptp/sm_201308
http://www.nxtbook.com/nxtbooks/ptp/sm_201307
http://www.nxtbookMEDIA.com