Shopper Marketing - May 2016 - 13


ior Manager,
eting
VP,

opper
ector

LE SAUSAGE
stomer Insights

MATTEL
* Bill Bean, VP, Shopper
Insights & Competitive
Intelligence
* Meredith Jang, Director,
Shopper Insights & Analytics

PERNOD RICARD USA
* Scot Henderson, Director,
Customer Solutions
* Tim Murphy, VP, Marketing
* Karen Quach, Division
Marketing Director

MAXPOINT
* Tom Dolan, SVP,
Enterprise Solutions

PFIZER
* Chuck Meyer-Hanover,
Director, Shopper Category
& Insights
* Heather Storms, Director,
Shopper Marketing

Director,
hts & Analytics
hn, Shopper
nager

MEIJER INC.
* Lanny Curtis, Director,
Customer Marketing
* Michael Ross, VP, Digital
Shopping & Customer
Marketing

Director of Sales
nior Manager
ategory

MENASHA PACKAGING CO.
* Will Phillips, Director,
Insights & Innovations

VP, U.S. Sales

, Senior
per Marketing
VP, Shopper
ustomer
logg U.S.

N MOUNTAIN
irector, Channel

ARK
Director of
eting
or Director,
gement
enior Manager,
eting COE

ICS
rson, Senior
per Marketing
Shopper
Merchandising

aal, VP,
nsumer
Home Appliances

LATE US
w, Director of
eting

RE
ational
ager

GO SQUEEZ
Senior Director,
keting

MILLERCOORS
* Daniel Warhaftig, Senior
Marketing Manager, C-Store
Channel Solutions
* Jovina Young, Senior
Marketing Manager
MONDELEZ INTERNATIONAL
* Steve McGowan, Director of
Shopper Marketing
* Michael Tilley, Associate
Director, Shopper Marketing
& Strategic Partnerships
MYWEBGROCER
* Adam Hatch, VP, Marketing
* Greg Stevens, EVP
NESTLE USA
* Joe Radabaugh, Division
VP, Category & Shopper
Excellence
* Jill Schermerhorn, Team
Leader, Shopper Marketing,
Category & Shopper COE
PEPSICO (BEVERAGE)
* Bryan Jones, Senior Director,
Shopper Marketing
* William Langford, Senior
Director, Shopper Marketing
Strategy
* Esperanza Teasdale, Associate
Brand Manager
PEPSICO (QUAKER)
* Jackie Clifton, Director,
Shopper Marketing,
Quaker Foods & Snacks
* Katie Schiavone, Director,
Strategic Customer Initiatives,
PepsiCo NA Nutrition Sales

PHILIPS CONSUMER
LIFESTYLE
* Kelly Downey, VP, Digital &
Shopper Solutions
PINNACLE FOODS
* Alejandra Denda, Director,
Shopper Marketing
PROCTER & GAMBLE
* Lynn Neal, NA Retail Strategy
Leader
* Stephanie Robertson,
Associate Director,
Shopper Marketing
QUOTIENT
* Michael Scriven, VP,
Client Services
* Gary Stern, VP, Sales
RB
* Taryn Mitchell, Global
VP Sales, Digital Channel
(E-Commerce)
* Cheryl Policastro, Shopper
Marketing Team Leader
RED BULL NORTH AMERICA
* Melissa Leggett-Accad,
Trade Marketing Director
RETAIL SOLUTIONS INC (RSI)
* Michael Quinn, General
Manager, Ansa - Digital to
Store Analytics
* Meredith Williams, Director,
Business Development, Ansa
RETAIL STRATEGY
PARTNERS
* Craig Cappozzo,
Managing Director
* Robert Kennedy,
Managing Partner
REVTRAX
* Mike Dudynskay, EVP,
Marketing & Strategy
* Jonathan Treiber, CEO &
Co-Founder

SAATCHI & SAATCHI X
* Jessica Hendrix, President &
CEO
SARGENTO FOODS
* Cindy Mattingly, Customer
Shopper Marketing Manager
* Nicole Pavlica, Senior Shopper
Marketing Manager
SAVINGSTAR
* David Rochon, CEO
SC JOHNSON & SON INC.
* Amy Dragland-Johnson,
Director, Shopper Marketing
* Jenny Roesner, Shopper
Marketing Manager
SHELFBUCKS
* Erik McMillan, CEO
* Catherine Lindner,
Chief Merchant Officer
SHOPTOLOGY
* Charlie Anderson, CEO
* Julie Quick, Head of Insights
& Strategy
SLICE INTELLIGENCE
* Shannon Boren, Director,
Sales
* Leslie Warshaw, VP, Analytic
Solutions & General Manager,
CPG

TEMPT IN-STORE
PRODUCTIONS POWERED
BY QUAD GRAPHICS
* Mike Draver, General Manager,
President of Tempt
* Maura Packham, VP, Marketing
& Communications
THE MARKETING ARM
* Dan Belmont, President
THE MARS AGENCY
* Robert Rivenburgh, CEO, NA
* Elise Wilfinger, EVP, Corporate
Strategy & Brand Officer
TIME INC. RETAIL
* Christine Austin, Customer
Marketing Director
* Bill Romollino, VP,
Shopper Insights
* Eric Szegda, VP, Marketing
TPN
* Sarah Cunningham, Senior
Managing Director, Client
Service & Development
* Nancy Shamberg, Managing
Director, Shopper Marketing
TRACYLOCKE
* Hugh Boyle, CEO
* Michael Lovegrove, President &
Chief Creative Officer

SONOCO DISPLAY AND
PACKAGING
* Megan Bekker, Director of
Sales & Marketing US
* Philippe Erhart, Division VP
& GM

TTI FLOOR CARE NORTH
AMERICA
* Jennifer Antal, Shopper
Marketing Manager
* Amanda Sloan, Director,
Shopper Marketing

STARBUCKS COFFEE CO.
* Marcie Bracht, Shopper
Marketing Manager
* Tiffany Huey, Director,
Shopper Marketing
* Kelly Marsh, Director, Shopper
Innovation & Experience

TYSON FOODS
* Wendy Jean Bennett, Director
of Shopper Marketing
* Christopher Witte, VP,
Shopper & Category
Development

SUN PRODUCTS CORP.
* Jennifer Adams, Director,
Shopper Activation
SYMPHONY EYC
* David Buckley, GVP,
Client Development
* Dan Jones,
Director,
Customer
Engagement

UBISOFT
* Paul Audino, Senior Manager,
Shopper Marketing

UNIVERSAL DISPLAY
* Joe Battaglia, EVP
* Francisco DeJesus,
President & CEO
WALGREEN CO.
* Louis Dorado, Director,
Space Management &
Visual Merchandising
* Mindy Heintskill, VP, Loyalty
& Personalized Marketing
* Cherise Ordlock,
Senior Director, Digital
Merchandising Planning,
Strategy & Analysis
WALMART STORES INC.
* Matt Parry, Senior Director,
Marketing
* Jamie Sohosky, VP, Marketing,
Customer Experience
WESTERN UNION
* Tonya Johnson, Marketing
Director
WESTROCK
* Jon Kramer, CMO, Founding
Director
* Tim Sullivan, SVP,
Sales & Marketing
WILLIAM WRIGLEY JR. CO.
* Chris Balach, Team Leader,
Shopper Marketing &
Consumer Promotions
* Lena Lewis, Senior Manager,
Shopper Marketing
WORLD KITCHEN
* Ken Bausch, VP,
Interactive Marketing
* Rita Finley, Director,
Category & Shopper Insights
* Michelle Malkin, VP, Customer
Development & Packaging
WSL STRATEGIC RETAIL
* Candace Corlett, President
* Wendy Liebmann, Founder,
CEO & Chief Shopper

UNILEVER
* Kevin Flagg, Senior Director,
Shopper Marketing

The League of Leaders is an exclusive
organization of industry thought-leaders
dedicated to advancing the understanding of
all marketing efforts that culminate at retail.
MAY 2016 SHOPPER MARKETING y

13



Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
Shopper Marketing - May 2016 - 8
Shopper Marketing - May 2016 - 9
Shopper Marketing - May 2016 - 10
Shopper Marketing - May 2016 - 11
Shopper Marketing - May 2016 - 12
Shopper Marketing - May 2016 - 13
Shopper Marketing - May 2016 - 14
Shopper Marketing - May 2016 - 15
Shopper Marketing - May 2016 - 16
Shopper Marketing - May 2016 - 17
Shopper Marketing - May 2016 - 18
Shopper Marketing - May 2016 - 19
Shopper Marketing - May 2016 - 20
Shopper Marketing - May 2016 - 21
Shopper Marketing - May 2016 - 22
Shopper Marketing - May 2016 - 23
Shopper Marketing - May 2016 - 24
Shopper Marketing - May 2016 - 25
Shopper Marketing - May 2016 - 26
Shopper Marketing - May 2016 - 27
Shopper Marketing - May 2016 - 28
Shopper Marketing - May 2016 - 29
Shopper Marketing - May 2016 - 30
Shopper Marketing - May 2016 - 31
Shopper Marketing - May 2016 - 32
Shopper Marketing - May 2016 - 33
Shopper Marketing - May 2016 - 34
Shopper Marketing - May 2016 - 35
Shopper Marketing - May 2016 - 36
Shopper Marketing - May 2016 - 37
Shopper Marketing - May 2016 - 38
Shopper Marketing - May 2016 - 39
Shopper Marketing - May 2016 - 40
Shopper Marketing - May 2016 - 41
Shopper Marketing - May 2016 - 42
Shopper Marketing - May 2016 - 43
Shopper Marketing - May 2016 - 44
Shopper Marketing - May 2016 - 45
Shopper Marketing - May 2016 - 46
Shopper Marketing - May 2016 - 47
Shopper Marketing - May 2016 - 48
Shopper Marketing - May 2016 - 49
Shopper Marketing - May 2016 - 50
Shopper Marketing - May 2016 - 51
Shopper Marketing - May 2016 - 52
Shopper Marketing - May 2016 - 53
Shopper Marketing - May 2016 - 54
Shopper Marketing - May 2016 - 55
Shopper Marketing - May 2016 - 56
Shopper Marketing - May 2016 - 57
Shopper Marketing - May 2016 - 58
Shopper Marketing - May 2016 - 59
Shopper Marketing - May 2016 - 60
Shopper Marketing - May 2016 - 61
Shopper Marketing - May 2016 - 62
Shopper Marketing - May 2016 - 63
Shopper Marketing - May 2016 - 64
Shopper Marketing - May 2016 - 65
Shopper Marketing - May 2016 - 66
Shopper Marketing - May 2016 - 67
Shopper Marketing - May 2016 - 68
Shopper Marketing - May 2016 - 69
Shopper Marketing - May 2016 - 70
Shopper Marketing - May 2016 - 71
Shopper Marketing - May 2016 - 72
Shopper Marketing - May 2016 - 73
Shopper Marketing - May 2016 - 74
Shopper Marketing - May 2016 - 75
Shopper Marketing - May 2016 - 76
Shopper Marketing - May 2016 - 77
Shopper Marketing - May 2016 - 78
Shopper Marketing - May 2016 - 79
Shopper Marketing - May 2016 - 80
Shopper Marketing - May 2016 - 81
Shopper Marketing - May 2016 - 82
Shopper Marketing - May 2016 - 83
Shopper Marketing - May 2016 - 84
Shopper Marketing - May 2016 - 85
Shopper Marketing - May 2016 - 86
Shopper Marketing - May 2016 - 87
Shopper Marketing - May 2016 - 88
Shopper Marketing - May 2016 - 89
Shopper Marketing - May 2016 - 90
Shopper Marketing - May 2016 - 91
Shopper Marketing - May 2016 - 92
Shopper Marketing - May 2016 - 93
Shopper Marketing - May 2016 - 94
Shopper Marketing - May 2016 - 95
Shopper Marketing - May 2016 - 96
Shopper Marketing - May 2016 - 97
Shopper Marketing - May 2016 - 98
Shopper Marketing - May 2016 - 99
Shopper Marketing - May 2016 - 100
Shopper Marketing - May 2016 - 101
Shopper Marketing - May 2016 - 102
Shopper Marketing - May 2016 - 103
Shopper Marketing - May 2016 - 104
Shopper Marketing - May 2016 - 105
Shopper Marketing - May 2016 - 106
Shopper Marketing - May 2016 - 107
Shopper Marketing - May 2016 - 108
Shopper Marketing - May 2016 - 109
Shopper Marketing - May 2016 - 110
Shopper Marketing - May 2016 - 111
Shopper Marketing - May 2016 - 112
Shopper Marketing - May 2016 - 113
Shopper Marketing - May 2016 - 114
Shopper Marketing - May 2016 - 115
Shopper Marketing - May 2016 - 116
Shopper Marketing - May 2016 - 117
Shopper Marketing - May 2016 - 118
Shopper Marketing - May 2016 - 119
Shopper Marketing - May 2016 - 120
Shopper Marketing - May 2016 - 121
Shopper Marketing - May 2016 - 122
Shopper Marketing - May 2016 - 123
Shopper Marketing - May 2016 - 124
Shopper Marketing - May 2016 - 125
Shopper Marketing - May 2016 - 126
Shopper Marketing - May 2016 - 127
Shopper Marketing - May 2016 - 128
Shopper Marketing - May 2016 - 129
Shopper Marketing - May 2016 - 130
Shopper Marketing - May 2016 - 131
Shopper Marketing - May 2016 - 132
Shopper Marketing - May 2016 - 133
Shopper Marketing - May 2016 - 134
Shopper Marketing - May 2016 - 135
Shopper Marketing - May 2016 - 136
Shopper Marketing - May 2016 - 137
Shopper Marketing - May 2016 - 138
Shopper Marketing - May 2016 - 139
Shopper Marketing - May 2016 - 140
Shopper Marketing - May 2016 - 141
Shopper Marketing - May 2016 - 142
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
http://www.nxtbook.com/nxtbooks/ptp/sm_201408
http://www.nxtbook.com/nxtbooks/ptp/sm_201407
http://www.nxtbook.com/nxtbooks/ptp/sm_201406
http://www.nxtbook.com/nxtbooks/ptp/sm_201405
http://www.nxtbook.com/nxtbooks/ptp/sm_201404
http://www.nxtbook.com/nxtbooks/ptp/sm_201403
http://www.nxtbook.com/nxtbooks/ptp/sm_201402
http://www.nxtbook.com/nxtbooks/ptp/sm_201401
http://www.nxtbook.com/nxtbooks/ptp/sm_201312
http://www.nxtbook.com/nxtbooks/ptp/sm_201311
http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
http://www.nxtbook.com/nxtbooks/ptp/sm_201310
http://www.nxtbook.com/nxtbooks/ptp/sm_201309
http://www.nxtbook.com/nxtbooks/ptp/sm_201308
http://www.nxtbook.com/nxtbooks/ptp/sm_201307
http://www.nxtbookMEDIA.com