Shopper Marketing - May 2016 - 126


The Guide to Digital Incentive Platforms * 2016

SHOPTIVITY

ADVERTISEMENT

SAVINGSTAR.COM

MOBILE & WEB LOYALTY PROMOTIONS
No other company has SavingStar's data capabilities combined with user-friendly mobile and web promotions. We create long-term promotions
driving sales and increasing loyalty for your brand. SavingStar's unique One or Many promotions encourage shoppers to make purchases over "one
or many" shopping trips at "one or many retailers" over several months. By analyzing actual shopping behavior from SavingStar's exclusive digital
network of 75+ loyalty card linked banners and 25+ receipt scan banners, SavingStar customizes campaigns specifically designed to lift sales both
during and after your promotion. We'll analyze what shoppers are currently buying in order to recommend promotions shown to increase sales
100-200%+ during the course of a multi-month promotion and 10-50% in the 3 months after the promotion ends. Shoppers are only rewarded
after reaching the required purchase threshold, leading to a cost-per-unit-moved that is lower than alternative promotions such as cost per
print or FSI, while at the same time encouraging loyalty to your brand over several weeks and months. According to our clients, One or Many
promotions have the best ROI in the industry.

UNIQUE ANALYTICS CAPABILITIES - CREATE THE RIGHT
PROMOTION & UNDERSTAND ITS EFFECTIVENESS
SavingStar's data is unique. We have a household view of which retailers consumers are
shopping and which products they are buying - down to the UPC level. We use this data to
understand how your brand is currently performing against competitors and then personalize
the right offer for each shopper to drive sales and loyalty. Our One or Many promotions
not only lift share during a promotion, but after! When the promotion ends, we'll issue a
full report on its success, including which products shoppers purchased, what stores they
shopped, pre and post promotion share changes against your competitors, overall category
shifts, how many buyers were new to your brand, and much more.

NEW FOR 2016! BRANDED EXPERIENCE, CRM
INTEGRATIONS & ALCOHOL OFFERS
Brands can now create a gallery of 100% paperless offers on mobile optimized pages
designed exclusively with your imagery and colors. Integrate shopper purchase data with
your CRM to enable personalized communications and drive more sales from current
buyers, grab share from brand switchers, and encourage trial from new buyers. We'll
measure performance so you know exactly how to deliver the right offer to the right
person. Plus, alcohol brands can now offer digital rebates through SavingStar!

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

INDUSTRIES SERVED

SavingStar runs the most cost-effective 100% digital
(paperless) single and multiple transaction promotions
and loyalty programs for CPGs with offers redeemable
at 62,000 stores nationwide. Reach millions of shoppers
through our mobile app/website and large consumersavings services that white-label our technology.

* 100% Digital (Paperless) Cost Effective Grocery
Promotions - With SavingStar, there's nothing to clip or
print! Reach millions of shoppers through SavingStar's
mobile app and website with cash back offers
redeemable at over 62,000 stores when shoppers
use their store loyalty card or scan their receipt.

* CPGs
* Retailers (grocery stores, drug stores,
convenience stores, club stores, dollar stores)

EXPERTISE
SavingStar customizes promotions to drive loyalty with
industry-leading analytics. Stemming from our network
of 75+ grocery retailers enabling shoppers to link deals
to their store loyalty cards and 25+ receipt-scan retailers,
SavingStar craft s digital promotions and loyalty programs
based on actual shopping behavior.

MAJOR CLIENTS
*
*
*
*
*

General Mills
Unilever
Kraft Heinz
SC Johnson
Procter & Gamble

*
*
*
*
*

Henkel
Kellogg's
Clorox
Campbell's
Dole

* One or Many loyalty promotions (multi-shopping trip,
multi-retailer transactions) - Exclusive to SavingStar,
this unique multi-month program has the highest ROI
in the grocery promotions industry.
* Boost engagement incentives - Encourage shoppers
to engage with your brand by offering them
incentives to purchase specific products, watch your
video, or share their email address with you.
* Industry-Leading Analytics - With 75+ banners
enabling card-linked offers, SavingStar has the
largest digital grocery network. Our team uses actual
shopper data analyzed at the UPC level to customize
promotions for your brand.
* White-label - Create your own white-label rewards
program for your portfolio of brands.

KEY EXECUTIVES
David Rochon, CEO
Michael Libenson, President
Tom Murray, EVP, Sales
Per Jensen, VP, Analytics & Insights

CONTACT
TEL: 800.618.3893 ext. 986
Tom Murray
EVP, Sales
info@savingstar.com


http://www.SAVINGSTAR.COM

Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
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