Shopper Marketing - May 2016 - 124


The Guide to Digital Incentive Platforms * 2016

SHOPTIVITY

ADVERTISEMENT

RSiShopper.com

OUR VALUES
Retail Solutions Inc. (RSi) is committed to deliver value by offering solutions that empower CPGs. RSi has been a trusted partner to the supply
chain, sales and category management community for over 10 years, delivering insights into sales, stock levels, trade promotions and onshelf availability, etc. When RSi set out to add value in the shopper marketing community, partnerships were formed to deliver workflow
and optimization solutions that solve the real challenges facing Shopper Marketers today. In 2014, RSi launched the solution called Ansa for
closing the loop on digital media investments. In partnership with leading ad networks, Ansa has enabled targeting, optimization and delivered
measurement and insights for hundreds of shopper marketing campaigns for 35 leading CPGs.

ANSA'S CAPABILITIES
Shopper marketers and their agencies rely on Ansa to maximize the efficiency and impact of every marketing dollar. When you ask for Ansa from
any of our trusted ad partners you automatically get targeting, optimization, and measurement of the in-store effectiveness for your digital media
initiatives. In addition, the insights provided will help you fine-tune strategies for your next campaigns.

INTELLIGENCE IS THE PATH TO EFFECTIVENESS
Ansa empowers marketers, agencies and ad networks to:
*

Increase spending efficiency by 15% - 50%

*

Intelligently target new item, seasonal and promotional campaigns

*

Automatically optimize campaign performance in real time

*

Continuously learn and improve from store-level insights and measurement

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

KEY EXECUTIVES

Retail Solutions Inc. (RSi) turns retailer data into
opportunity - in the store, on the shelf and with
shoppers worldwide. RSi's newest suite of solutions,
Shopper Marketing Optimization (SMO), empowers
shopper marketers to target, plan, execute and
measure every shopper marketing campaign;
regardless of whether you run them with an
agency, an ad network or internally.

Ask any of our trusted ad partners for Ansa inside your
next campaign. When you do, you'll automatically get:

Jon Golovin, CEO, Retail Solutions Inc.

* Hyper-local targeting based on your items'
store-level sales

Meredith Williams, Director, Business
Development for Ansa

MAJOR CLIENTS
Over 35 CPGs and their agencies through
Ansa's ad partners. To learn more about Ansa
integrated ad partners, please visit ansainside.
com/partners.

* In-flight optimization based on your daily sales
throughout your campaign
* Standardized measurement and insights for every
campaign you run with Ansa

INDUSTRIES SERVED
* CPGs
* Agencies
* Ad Networks

Michael Quinn, General Manager for Ansa

CONTACT
TEL: 215.681.8575
Meredith Williams
Director, Business Development for Ansa
meredith.williams@retailsolutions.com


http://www.RSiShopper.com http://www.ansainside.com/partners http://www.ansainside.com/partners

Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
Shopper Marketing - May 2016 - 8
Shopper Marketing - May 2016 - 9
Shopper Marketing - May 2016 - 10
Shopper Marketing - May 2016 - 11
Shopper Marketing - May 2016 - 12
Shopper Marketing - May 2016 - 13
Shopper Marketing - May 2016 - 14
Shopper Marketing - May 2016 - 15
Shopper Marketing - May 2016 - 16
Shopper Marketing - May 2016 - 17
Shopper Marketing - May 2016 - 18
Shopper Marketing - May 2016 - 19
Shopper Marketing - May 2016 - 20
Shopper Marketing - May 2016 - 21
Shopper Marketing - May 2016 - 22
Shopper Marketing - May 2016 - 23
Shopper Marketing - May 2016 - 24
Shopper Marketing - May 2016 - 25
Shopper Marketing - May 2016 - 26
Shopper Marketing - May 2016 - 27
Shopper Marketing - May 2016 - 28
Shopper Marketing - May 2016 - 29
Shopper Marketing - May 2016 - 30
Shopper Marketing - May 2016 - 31
Shopper Marketing - May 2016 - 32
Shopper Marketing - May 2016 - 33
Shopper Marketing - May 2016 - 34
Shopper Marketing - May 2016 - 35
Shopper Marketing - May 2016 - 36
Shopper Marketing - May 2016 - 37
Shopper Marketing - May 2016 - 38
Shopper Marketing - May 2016 - 39
Shopper Marketing - May 2016 - 40
Shopper Marketing - May 2016 - 41
Shopper Marketing - May 2016 - 42
Shopper Marketing - May 2016 - 43
Shopper Marketing - May 2016 - 44
Shopper Marketing - May 2016 - 45
Shopper Marketing - May 2016 - 46
Shopper Marketing - May 2016 - 47
Shopper Marketing - May 2016 - 48
Shopper Marketing - May 2016 - 49
Shopper Marketing - May 2016 - 50
Shopper Marketing - May 2016 - 51
Shopper Marketing - May 2016 - 52
Shopper Marketing - May 2016 - 53
Shopper Marketing - May 2016 - 54
Shopper Marketing - May 2016 - 55
Shopper Marketing - May 2016 - 56
Shopper Marketing - May 2016 - 57
Shopper Marketing - May 2016 - 58
Shopper Marketing - May 2016 - 59
Shopper Marketing - May 2016 - 60
Shopper Marketing - May 2016 - 61
Shopper Marketing - May 2016 - 62
Shopper Marketing - May 2016 - 63
Shopper Marketing - May 2016 - 64
Shopper Marketing - May 2016 - 65
Shopper Marketing - May 2016 - 66
Shopper Marketing - May 2016 - 67
Shopper Marketing - May 2016 - 68
Shopper Marketing - May 2016 - 69
Shopper Marketing - May 2016 - 70
Shopper Marketing - May 2016 - 71
Shopper Marketing - May 2016 - 72
Shopper Marketing - May 2016 - 73
Shopper Marketing - May 2016 - 74
Shopper Marketing - May 2016 - 75
Shopper Marketing - May 2016 - 76
Shopper Marketing - May 2016 - 77
Shopper Marketing - May 2016 - 78
Shopper Marketing - May 2016 - 79
Shopper Marketing - May 2016 - 80
Shopper Marketing - May 2016 - 81
Shopper Marketing - May 2016 - 82
Shopper Marketing - May 2016 - 83
Shopper Marketing - May 2016 - 84
Shopper Marketing - May 2016 - 85
Shopper Marketing - May 2016 - 86
Shopper Marketing - May 2016 - 87
Shopper Marketing - May 2016 - 88
Shopper Marketing - May 2016 - 89
Shopper Marketing - May 2016 - 90
Shopper Marketing - May 2016 - 91
Shopper Marketing - May 2016 - 92
Shopper Marketing - May 2016 - 93
Shopper Marketing - May 2016 - 94
Shopper Marketing - May 2016 - 95
Shopper Marketing - May 2016 - 96
Shopper Marketing - May 2016 - 97
Shopper Marketing - May 2016 - 98
Shopper Marketing - May 2016 - 99
Shopper Marketing - May 2016 - 100
Shopper Marketing - May 2016 - 101
Shopper Marketing - May 2016 - 102
Shopper Marketing - May 2016 - 103
Shopper Marketing - May 2016 - 104
Shopper Marketing - May 2016 - 105
Shopper Marketing - May 2016 - 106
Shopper Marketing - May 2016 - 107
Shopper Marketing - May 2016 - 108
Shopper Marketing - May 2016 - 109
Shopper Marketing - May 2016 - 110
Shopper Marketing - May 2016 - 111
Shopper Marketing - May 2016 - 112
Shopper Marketing - May 2016 - 113
Shopper Marketing - May 2016 - 114
Shopper Marketing - May 2016 - 115
Shopper Marketing - May 2016 - 116
Shopper Marketing - May 2016 - 117
Shopper Marketing - May 2016 - 118
Shopper Marketing - May 2016 - 119
Shopper Marketing - May 2016 - 120
Shopper Marketing - May 2016 - 121
Shopper Marketing - May 2016 - 122
Shopper Marketing - May 2016 - 123
Shopper Marketing - May 2016 - 124
Shopper Marketing - May 2016 - 125
Shopper Marketing - May 2016 - 126
Shopper Marketing - May 2016 - 127
Shopper Marketing - May 2016 - 128
Shopper Marketing - May 2016 - 129
Shopper Marketing - May 2016 - 130
Shopper Marketing - May 2016 - 131
Shopper Marketing - May 2016 - 132
Shopper Marketing - May 2016 - 133
Shopper Marketing - May 2016 - 134
Shopper Marketing - May 2016 - 135
Shopper Marketing - May 2016 - 136
Shopper Marketing - May 2016 - 137
Shopper Marketing - May 2016 - 138
Shopper Marketing - May 2016 - 139
Shopper Marketing - May 2016 - 140
Shopper Marketing - May 2016 - 141
Shopper Marketing - May 2016 - 142
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
http://www.nxtbook.com/nxtbooks/ptp/sm_201408
http://www.nxtbook.com/nxtbooks/ptp/sm_201407
http://www.nxtbook.com/nxtbooks/ptp/sm_201406
http://www.nxtbook.com/nxtbooks/ptp/sm_201405
http://www.nxtbook.com/nxtbooks/ptp/sm_201404
http://www.nxtbook.com/nxtbooks/ptp/sm_201403
http://www.nxtbook.com/nxtbooks/ptp/sm_201402
http://www.nxtbook.com/nxtbooks/ptp/sm_201401
http://www.nxtbook.com/nxtbooks/ptp/sm_201312
http://www.nxtbook.com/nxtbooks/ptp/sm_201311
http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
http://www.nxtbook.com/nxtbooks/ptp/sm_201310
http://www.nxtbook.com/nxtbooks/ptp/sm_201309
http://www.nxtbook.com/nxtbooks/ptp/sm_201308
http://www.nxtbook.com/nxtbooks/ptp/sm_201307
http://www.nxtbookMEDIA.com