Shopper Marketing - May 2016 - 118


The Guide to Digital Incentive Platforms * 2016

SHOPTIVITY

ADVERTISEMENT

INMAR.COM

INMAR DIGITAL PROMOTION SOLUTIONS
Load-to-Card. Print-at-Home. Mobile.
Inmar's solutions for achieving effective digital engagement
are set apart by:

GENUINE PERSONALIZATION,
MULTI-FACETED TARGETING
Inmar's innovative technology enables targeted delivery of digital promotions
based on either a shopper's past-purchase history or future-purchase potential.
Using these analytics-informed strategies for distribution of highly relevant
offers, marketers can engage with shoppers at any point in their buying journey
(and whatever the status of their brand relationship) to combat category leakage,
optimize affinity marketing and build/reward brand loyalty.

GREATER COVERAGE, DEEPER REACH
Wherever targeted shoppers are located - and however they prefer to acquire
and redeem offers - Inmar can help brands find them and engage them. With the
Inmar Media Network enabling access to shoppers nationwide, campaigns can
be retailer-specific, regional or national. Deployment of offers across all media
is matched to brand strategy and aligned with shoppers' media preferences and
channel use.

MAXIMUM FLEXIBILITY, ENHANCED CONTROL
Advanced platform flexibility allows marketers to "test and learn" regarding
multiple offer attributes and campaign elements. Campaign execution is
enhanced with "stop and start" offer controls enabling real-time promotion
adjustment to protect budgets and shopper/retailer relationships. Overall
campaign and individual offer performance are monitored and managed at the
individual retailer level through detailed reporting and ongoing account support.

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

KEY EXECUTIVES

We are an industry innovator with more than 35
years' experience providing clients with actionable
shopper insights, advanced campaign analytics and
comprehensive, data-driven promotion solutions to
enable superior shopper engagement both pre-trip
and in store.

Inmar has the most robust promotions platform in the
marketplace - representing a single, strategic resource for
brands and retailers to create, execute, and assess holistic,
omni-channel promotions.

Roy Simrell, President and Chief Client Officer

EXPERTISE

* Promotion Analytics

We are expert at helping brands and retailers
grow share and drive revenue by enabling
true 1:1 shopper engagement that delivers
targeted, equity-building content matched with
motivating promotional offers.

Our offerings include:
* Digital Promotions
* Shopper Engagement Tools
* Shopper Behavior Research
* Trade Promotions
* Print-at-Home Promotions
* Coupon Processing and Settlement
* Rebates

John Ross, President, Promotion Network
Brian Wiegand, Senior Vice President,
Promotion Brand Sales
Andy Wersel, Vice President, Retailer
Enterprise Sales

CONTACT
TEL: 866.440.6917
solutions@inmar.com


http://www.INMAR.COM

Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
Shopper Marketing - May 2016 - 8
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http://www.nxtbook.com/nxtbooks/ptp/sm_201404
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