Shopper Marketing - May 2016 - 112


The Guide to Digital Incentive Platforms * 2016

SHOPTIVITY

ADVERTISEMENT

FANDANGOREWARDS.COM

CHANGING THE CASUAL BUYER TO A LOYAL CUSTOMER
As a rewards and incentives provider, Fandango Rewards provides experiences that excite consumers. Our
products begin with the industry's premiere promotional movie ticket, with access to unreserved seating at
more than 36,000 screens and guaranteed seating to 27,000 screens nationwide. The Fandango website and
app reaches a massive entertainment audience, providing trailer premiers, video clips and exclusive interviews.
Consumers can quickly access with their rewards show times, theater listing and fan ratings and reviews.
Our rewards are customized to surprise and delight consumers. No matter what industry you are in we can
change the casual buyer into a loyal customer. Promotional codes from Fandango Rewards enable consumer
brands and services to offer their customers and employees incentives not only for movie tickets, but for digital
downloads, e-Gift cards and Visa® Rewards Virtual Accounts accepted at millions of locations and online
e-commerce sites nationwide.
All of our rewards can be delivered digitally to a mobile device or computer,
therefore eliminating expensive fulfillment costs and delivering instant gratification.
With the recent acquisition of M-Go, a leading streaming service for movies &
TV, Fandango can offer EST and VOD rewards under the new branded service,
FandangoNOW! This allows your consumer to choose to go see a movie or stay
home and enjoy in the comforts of home.
In 2015 Fandango issued over 100 million reward codes to over 700 clients,
including Dr. Pepper Snapple Group, Doritos, Kellogg's, Minute Maid, Gillette, Kohl's,
Schick, Kimberly-Clark, General Mills, Unilever, and many other blue-chip brands.

INNOVATIVE PROGRAMS THAT WORK
Our focus is to create exciting consumer experiences for our
clients through innovative technical and creative solutions.
As problem solvers, we are continually reshaping the rewards
industry through our development of new products, services and
technical capabilities.
As part of Fandango, our capabilities expand in the areas of
mobile movie ticketing and reserved movie tickets. Backed by
strong customer service, our belief is that consumers benefit the
most when the technology comes to them.

WHY OUR EXPERIENTIAL REWARDS CHANGE
CONSUMER BEHAVIOR
From the consumer point of view our rewards feature high perceived value
against a product purchase. Nearly 66% of Americans went to a family film
in 2014 and our promotion metrics indicate consumers will spend 2 to 3
times MORE than the average consumer for an entertainment or lifestyle
based reward.
From the retailer's and brand's perspective, Fandango movie and lifestyle
rewards for purchase historically have reflected a higher lift and positive
sales gain for our client's marketing programs. In addition, costs for
Fandango Rewards can be capped, and general costs represent only 1/3 of
the value to the brand. Finally, consumer execution is simple and turnkey.

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

KEY EXECUTIVES

Fandango Rewards a division of Fandango, a wholly
owned company of NBCUniversal and the Comcast
Corporation, is one of the world's leading media and
entertainment companies. Fandango Rewards has over
25 years of delivering corporate incentives and rewards
in the business-to-business category.

* Movie Ticket Rewards
* Hollywood Movie Money: access to over 36,000
screens nationwide
* Fandango Movie Rewards: Guaranteed admission to
over 27,000 screens nationwide
* Movie Concession Rewards
* Digital Rewards (music, movie and digital downloads)
* FandangoNow: Over 30,000 TV and movie titles to
stream from and new titles added everyday
* Lifestyle Rewards
* e-Gift Card portfolio of over 100 retail prepaid cards
* Visa® Rewards Virtual Accounts

Jason Davis, VP, Business Operations and
General Manager
Keith Davis, Director of Sales Operations
Kevin Green, Director of Promotional Sales/
Shopper Marketing
Jeff Turose, Promotional Sales Manager/
Shopper Marketing

INDUSTRIES SERVED
*
*
*
*
*
*

CPG Industries
Beverage
Auto
Financial Services
Insurance
Telecom

* Travel/Airlines/
Lodging
* Restaurants and
QSR
* Health and Beauty
* Technology

MAJOR CLIENTS
*
*
*
*
*

All Major Movie Studios
Procter and Gamble
Humana
T Mobile
Walmart

*
*
*
*
*

Coca-Cola Corporation
Dr. Pepper
Kellogg's
McDonalds
Chrysler/Fiat

CONTACT
TEL: 775.833.0303
Jason Davis, VP, Business Operations and
General Manager
jdavis@fandango.com
Steve Apesos, VP, Strategic Alliances
sapesos@fandango.com


http://www.FANDANGOREWARDS.COM

Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
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