Shopper Marketing - May 2016 - 108


Editorial Index Companies named in the editorial columns of this issue are listed below.
7-Eleven .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 97

Genesco Sports Enterprises .  . 30

News America Marketing .  .  .  . 18

Adidas  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 86

Giant-Carlisle  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 98

Omaha Box Company .  .  .  .  .  .  . 15

Ahold USA .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 52

Giant-Landover  .  .  .  .  .  .  .  .  .  .  .  .  . 99

Path to Purchase Institute  .  .  .  . 2

Albertsons .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 106

GlaxoSmithKline  .  .  .  .  .  .  .  .  .  .  .  . 81

PepsiCo  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .14, 105

Anheuser-Busch  .  .  .  .  .  .  .  .  .  .  .  . 90

Google  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 87

Prestige Brands  .  .  .  .  .  .  .  .  .  .  .  .  . 16

Arc  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 87

Home Depot, The .  .  .  .  .  .  .  . 20, 32

Procter & Gamble .  .  .  .  .  .  .  . 14, 86

Best Buy .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 106

HON Company, The  .  .  .  .  .  .  .  .  . 15

RFE Investment Partners  .  .  .  .  . 2

Blippar  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 104

Ibotta  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 90

Rite Aid  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 16

Brown-Forman  .  .  .  .  .  .  .  .  .  .  .  .  . 46

Inmar  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 14

Rx Networks .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 88

Burberry  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 11

Instacart .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 90

SC Johnson & Son  .  .  .  .  .  .  .  .  .  . 60

Campbell Soup Co .  .  .  .  .  .  .  .  .  .  . 2

Integer Group, The .  .  .  .  .  .  .  .  .  . 15

Shotfarm  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 81

Catapult .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 10, 81

IRI .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 14

Snapchat  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 86

Circle K  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 97

J .M . Smucker Co ., The  .  .  .  .  .  . 101

Clavis Insight  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 81

Jack Link's  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 36

Stagnito Business Information
+ Edgell Communications .  . 2

Clorox Co ., The .  .  .  .  .  .  .  .  .  .  .  .  .  . 14

Kantar Shopcom .  .  .  .  .  .  .  .  .  .  .  . 14

Target  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .94, 105

Coca-Cola Co .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 81

Kellogg Co .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 106

Thin Film Electronics USA  .  .  . 87

Comfort Revolution  .  .  .  .  .  .  .  . 100

Kimberly-Clark .  .  .  .  .  .  .  .  .  .  .  .  .  . 14

TPG Rewards  .  .  .  .  .  .  .  .  .  .  .  .  .  . 104

CVS  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 93

Trident Seafoods .  .  .  .  .  .  .  .  .  .  .  . 24

DC Comics .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 104

Liberty Diversified
International  .  .  .  .  .  .  .  .  .  .  .  .  . 15

Delivery .com  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 90

Lowe's  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .20, 106

Walgreens .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 95

Dollar General  .  .  .  .  .  .  .  .  .  .  .  .  .  . 96

Lunds & Byerlys .  .  .  .  .  .  .  .  .  .  .  .  . 15

Walmart .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .92, 104

Dr Pepper Snapple Group  .  . 104

Mars Agency, The .  .  .  .  .  .  .  . 15, 31

eyeQ  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 88

Meijer  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 2

Warner Bros .
Entertainment .  .  .  .  .  .  .  .  .  .  . 104

Food Lion  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 106

Menasha  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 15

Wexley School for Girls .  .  .  .  .  . 24

Foursquare  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 90

Mucinex .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 101

Whole Foods Market  .  .  .  .  .  .  .  . 90

General Electric  .  .  .  .  .  .  .  .  .  .  .  .  . 20

MyWebGrocer  .  .  .  .  .  .  .  .  .  .  .  .  .  . 81

World Kitchen  .  .  .  .  .  .  .  .  .  .  .  .  .  . 68

General Mills  .  .  .  .  .  .  .  .  .  .  .  .  .  . 104

Newell Rubbermaid .  .  .  .  .  .  .  . 100

WPP  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 26

108

y SHOPPER MARKETING MAY 2016

Unata  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 15



Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
Shopper Marketing - May 2016 - 8
Shopper Marketing - May 2016 - 9
Shopper Marketing - May 2016 - 10
Shopper Marketing - May 2016 - 11
Shopper Marketing - May 2016 - 12
Shopper Marketing - May 2016 - 13
Shopper Marketing - May 2016 - 14
Shopper Marketing - May 2016 - 15
Shopper Marketing - May 2016 - 16
Shopper Marketing - May 2016 - 17
Shopper Marketing - May 2016 - 18
Shopper Marketing - May 2016 - 19
Shopper Marketing - May 2016 - 20
Shopper Marketing - May 2016 - 21
Shopper Marketing - May 2016 - 22
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Shopper Marketing - May 2016 - 26
Shopper Marketing - May 2016 - 27
Shopper Marketing - May 2016 - 28
Shopper Marketing - May 2016 - 29
Shopper Marketing - May 2016 - 30
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