Shopper Marketing - May 2016 - 105


At Best Buy

Chocolate Strawberry" cereals packaged
with promotional comics.
Walmart additionally joined with PepsiCo's Doritos to stock exclusive "family fun
mix" multi-packs offering access to a digital prologue comic. Each multi-pack also
gave shoppers three bonus entries into the
brand's national "Choose Your Side" promotion. From Feb. 21 to April 23, on-pack codes
from the multi-packs or nationally available
promotional packages of Doritos granted
entry to a Batman or Superman instant-win
game awarding various electronics and experience packages. Each entry also earned

At Target

At Walmart

participants bonus points they could accumulate to claim prizes such as licensed merchandise.
An account-specific overlay for Target
running March 7 through April 23 had the
retailer exclusively stocking 10-ounce bags
of "spicy sweet chili" flavored Doritos. Codes
on the bags gave participants two entries to
the national promotion and one entry to vie
for Target-specific prizes spanning Batman
or Superman statues, some signed by the
film's director. In-aisle floorstands and display ads on websites such as YouTube.com
supported the effort. The exclusive SKU was
MAY 2016 SHOPPER MARKETING y

105


http://www.YouTube.com

Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
Shopper Marketing - May 2016 - 8
Shopper Marketing - May 2016 - 9
Shopper Marketing - May 2016 - 10
Shopper Marketing - May 2016 - 11
Shopper Marketing - May 2016 - 12
Shopper Marketing - May 2016 - 13
Shopper Marketing - May 2016 - 14
Shopper Marketing - May 2016 - 15
Shopper Marketing - May 2016 - 16
Shopper Marketing - May 2016 - 17
Shopper Marketing - May 2016 - 18
Shopper Marketing - May 2016 - 19
Shopper Marketing - May 2016 - 20
Shopper Marketing - May 2016 - 21
Shopper Marketing - May 2016 - 22
Shopper Marketing - May 2016 - 23
Shopper Marketing - May 2016 - 24
Shopper Marketing - May 2016 - 25
Shopper Marketing - May 2016 - 26
Shopper Marketing - May 2016 - 27
Shopper Marketing - May 2016 - 28
Shopper Marketing - May 2016 - 29
Shopper Marketing - May 2016 - 30
Shopper Marketing - May 2016 - 31
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Shopper Marketing - May 2016 - 33
Shopper Marketing - May 2016 - 34
Shopper Marketing - May 2016 - 35
Shopper Marketing - May 2016 - 36
Shopper Marketing - May 2016 - 37
Shopper Marketing - May 2016 - 38
Shopper Marketing - May 2016 - 39
Shopper Marketing - May 2016 - 40
Shopper Marketing - May 2016 - 41
Shopper Marketing - May 2016 - 42
Shopper Marketing - May 2016 - 43
Shopper Marketing - May 2016 - 44
Shopper Marketing - May 2016 - 45
Shopper Marketing - May 2016 - 46
Shopper Marketing - May 2016 - 47
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Shopper Marketing - May 2016 - 49
Shopper Marketing - May 2016 - 50
Shopper Marketing - May 2016 - 51
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Shopper Marketing - May 2016 - 53
Shopper Marketing - May 2016 - 54
Shopper Marketing - May 2016 - 55
Shopper Marketing - May 2016 - 56
Shopper Marketing - May 2016 - 57
Shopper Marketing - May 2016 - 58
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Shopper Marketing - May 2016 - 60
Shopper Marketing - May 2016 - 61
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Shopper Marketing - May 2016 - 63
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Shopper Marketing - May 2016 - 65
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Shopper Marketing - May 2016 - 80
Shopper Marketing - May 2016 - 81
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Shopper Marketing - May 2016 - 88
Shopper Marketing - May 2016 - 89
Shopper Marketing - May 2016 - 90
Shopper Marketing - May 2016 - 91
Shopper Marketing - May 2016 - 92
Shopper Marketing - May 2016 - 93
Shopper Marketing - May 2016 - 94
Shopper Marketing - May 2016 - 95
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Shopper Marketing - May 2016 - 97
Shopper Marketing - May 2016 - 98
Shopper Marketing - May 2016 - 99
Shopper Marketing - May 2016 - 100
Shopper Marketing - May 2016 - 101
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Shopper Marketing - May 2016 - 142
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