Shopper Marketing - May 2016 - 102


PROGRAMS

BRAND MARKETERS

Fabian Garcia joins the company as
president and chief executive officer.
Prior to her appointment, Fabian served
in a number of leading roles at ColgatePalmolive for 13 years.

The retailer named Ed Sheedy director of
category analysis, promotional income
& retail strategies. In his newly created
position, Sheedy will be responsible for
assisting in the formulation of corporate
merchandising strategy and business
development activities along with the
integration of customer-based metrics into
merchandising and marketing program
development. Former CVS Health and
Target executive Crystal Osunde also
recently joined Weis as director of pharmacy
operations.

Johnson & Johnson, New Brunswick, New
Jersey

Mills Fleet Farm, Appleton, Wisconsin, and
Brainerd, Minnesota

Chester Twigg was named chief customer
officer for the Johnson & Johnson Family
of Consumer Companies. In his role, Twigg
will be a member of the Consumer Group
Operating Committee and will report to
worldwide chairman Jorge Mesquita.

Former Walmart executive Duncan Mac
Naughton assumed the role of chief
executive officer of Mills Fleet Farm. The
appointment was effective upon the
completion of KKR's recent acquisition of
Mills Fleet Farm.

Twinlab Consolidated Holdings, Hauppauge,
New York
The manufacturer named Naomi Whittel
chief executive officer. She succeeds Tom
Tolworthy, who left the company to pursue
other ventures.

Revlon, New York

RETAILERS
Petco, San Diego
The retailer hired Jodi Watson as senior
vice president, Petco Direct. In her new
role, she will oversee sales from Petco.com
and UnleashedByPetco.com along with
aquarium supply seller LiveAquaria.com
and prescription delivery service Doctors
Foster and Smith. Reporting to Watson is
Spencer Insolia, who also recently joined
the company as vice president, Petco and
president, Doctors Foster and Smith.
102

Weis Markets, Sunbury, Pennsylvania

y SHOPPER MARKETING MAY 2016

Stein Mart, Jacksonville, Florida
Dawn Robertson joins the company as
chief executive officer. She succeeds
Jay Stein, the company's founder and
longstanding chief executive officer,
who remains Stein Mart's chairman of
the board. Robertson will also have the
responsibilities of chief merchant for the
foreseeable future.


http://www.Petco.com http://www.UnleashedByPetco.com http://www.LiveAquaria.com

Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
Shopper Marketing - May 2016 - 8
Shopper Marketing - May 2016 - 9
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