Shopper Marketing - April 2016 - 94


WHO'S WHO IN SHOPPER MARKETING AGENCIES

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marketing space for almost 10 years, building multifunctional teams to support a variety of brands.

THE MARKETING ARM

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Babette Bevan,
Senior Account Planner
With a passion for unearthing insights and a deep understanding of shopper behavior, Bevan works with a range of clients
to bring to life strategic and breakthrough
ideas that inspire action.
Jay Evans,
Account Director
With more than 13 years
of retail experience within
PepsiCo, Evans oversees the
development of breakthrough shopper
marketing programs that combine the emotional power of iconic brands with insights
into core shopper behaviors.
Kelly Gloor,
Senior Account Director
Kicking off her career at Toys
"R" Us, Gloor truly knows
shopper marketing from the
inside out. She has worked across many categories and brands including Hershey, Dannon, Unilever's Dove and, most recently, the
NBTY portfolio.
Eli Saldivar, Digital
Shopper Strategy Director
Saldivar leads digital shopper
strategy for the agency. His
passion for technology has
made him a pioneer in the digital shopper

94

y SHOPPER MARKETING APRIL 2016

MARKETING LAB
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Sarah Brooks,
Account Director
Brooks brings nearly 10 years of
experience working with major CPG brands. She's worked
across all major retailers and a wide spectrum
of categories, and brings extensive shopper
marketing knowledge and insights into what
works best across major retailer accounts.
Rich Butwinick, Owner
Butwinick has more than 20
years of experience in shopper marketing, retail marketing and promotions for
leading manufacturers such as P&G, Land O'
Lakes and Western Union.
Chris Haas,
Creative Director
Haas joined the agency in
2008 and has used the previous decade's experience in
retail advertising to form key partnerships
with retailers.
Mark Lenss,
Senior Vice President,
Managing Director
Lenss has more than 25 years
of experience in marketing,
with an emphasis on consumer promotions
for both large and small brands.



Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
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