Shopper Marketing - April 2016 - 91


n	

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Morgan McAlenney,
Executive Vice President,
Digitail
McAlenney leads Digitail for
Integer, which is defined as
"the convergence of digital and retail at the
Intersection of Branding and Selling." He
leads a team of digital experts bringing realtime technology and digital retail executions
to the agency's clients.
Xan McNelly,
Executive Vice President,
Chief Integration and
Strategy Officer
McNelly creates brand and
shopper experiences across offline and
online touchpoints. She oversees a team of
specialists in digital, relationship marketing,
PR, social media, media and analytics, and
leads the insights and strategy department
in Integer's Des Moines, Iowa, office.
Michael Rivera, Executive
Creative Director
Rivera has more than 20 years
of experience in digital, brand
and shopper marketing and
leads Integer's creative department in the
Midwest office, overseeing client work for
Michelin, Pella Corp., Nationwide and BFGoodrich.

n	

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Nicole Souza, Senior Vice
President, Network
Business Development
Souza leads network business
development efforts focused
on growth across Integer's U.S. offices. She
has a unique mix of business development,
account management, and operations experience working throughout her career
with clients such as Microsoft, Kellogg's, British Airways and Johnson & Johnson.
Mike Sweeney, CEO
Sweeney oversees the management of multiple agencies in the Integer network
that includes more than 1,200
associates globally. He's relentlessly focused
on the development of great people who
deliver world-class thinking and work for Integer's clients.

INTERACTIONS
n	

Kristen Baird,
Senior Director,
Insights & Analytics
Baird oversees the corporate
marketing services, delivering actionable insights to its partners and
enabling strategic decisions around how to
engage and create meaningful relationships
with shoppers.

APRIL 2016 SHOPPER MARKETING y

91



Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
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Shopper Marketing - April 2016 - 27
Shopper Marketing - April 2016 - 28
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