Shopper Marketing - April 2016 - 88


WHO'S WHO IN SHOPPER MARKETING AGENCIES

SAATCHI & SAATCHI X: JESSICA HENDRIX, President/CEO

J

essica Hendrix didn't set out
on a predetermined professional path. Instead, she's let
her passion for problem-solving
and building strong relationships
guide her career. This unplanned
route has taken Hendrix to her
current position as president/
chief executive officer of Saatchi &
Saatchi X, USA. She took over the
reigns last year after Dina Howell retired.
Hendrix joined the company in 2007 and
served as senior vice president, account leadership, before being named president. She led
client partnerships out of the agency's Northwest Arkansas offices and had oversight for the
largest portion of Saatchi & Saatchi X's business
units including Procter & Gamble, TracFone
Wireless and Coca-Cola Co.
"While taking this role is a huge accomplishment, it's also a huge challenge," she says. Not
having been in a traditional managing director
role before, she faced a bit of a learning curve

88

y SHOPPER MARKETING APRIL 2016

Photos by Joshua Duke

in running a business end to end.
"Learning new things and stretching outside of my comfort zone
has been fantastic for growth,"
Hendrix adds. "Fortunately, I have
a great team that is a tremendous
help on the journey."
Those teammates, or "Xers"
as they call themselves, are what
keeps her motivated. "Xers have a
great attitude, a passion for excellence, a penchant for curiosity and a fierce desire to create
transformative work that drives sales for our
clients," she says.
The transition after Howell's retirement saw
the agency move from an office-by-office
model with managing directors to a functionbased organization with the purpose to drive
cross-office engagement and scale. Staff has
been added to the digital and media team as
Hendrix says this is an "important focus for our
agency and how we connect with shoppers as
we continue to grow."



Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
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