Shopper Marketing - April 2016 - 86


WHO'S WHO IN SHOPPER MARKETING AGENCIES
n	

Julie Stephens,
Account Director
Stephens is a proactive leader
and excels in developing and
managing cross-functional
teams to create highly effective shopper
marketing, consumer promotion and partnership/entertainment activation plans.

n	

n	

I

IN MARKETING SERVICES

n	

n	

Valerie Bernstein,
Senior Vice President,
Business Development
After many years of leading
client teams, Bernstein now
heads the new business function for the
agency, overseeing a dedicated team that
diversifies the client mix, identifies and incorporates new services and customizes highly
flexible solutions.
Sean Conciatore, Senior
Vice President, Executive
Creative Director
Conciatore is responsible for
strengthening IN's creative
platform and managing the creative services
team.

86

y SHOPPER MARKETING APRIL 2016

n	

n	

n	

Todd Engels,
Executive Vice President,
Managing Director
Engels leads client service at
IN Marketing and has more
than 25 years of experience building brands
at leading shopper marketing and advertising agencies.
Ken Featherston,
Executive Vice President,
Agency Inspiration
In his current role, Featherston leads the planning
and creative teams, merging his background
to inspire the teams to create meaningful
shopper connections.
Elizabeth Fogerty, Senior Vice
President, Strategic Planning &
Analytics
(See profile on page 98)
Jill Griffin, President
Griffin has led the evolution of IN Marketing from a
primarily shopper marketing
practice to a leading omnichannel agency over the past eight years.
Michael Harris,
Executive Vice President,
Strategy & Development
With more than two decades
of experience in dozens of
categories, working for manufacturers and
retailers in both Europe and the U.S., Harris
brings a unique perspective to the art and
science of shopper marketing. 



Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
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