Shopper Marketing - April 2016 - 83


n	

John Makowski,
Senior Vice President
and Creative Director
Makowski directs and oversees all creative services for
the agency's roster of award-winning clients.
He also leads marketing and video-related
services for its new sister production company, Snack Shop.

HMT ASSOCIATES
n	

n	

n	

n	

Patti Conti,
President & CEO
With more than 15 years of
experience in shopper marketing, promotions and experiential events, Conti has built HMT with a
commitment to delivering innovative ideas
while infusing efficiencies to deliver stellar
results.
Rick Einhaus,
Executive Vice President
With more than 30 years of
marketing, research and sales
experience, Einhaus understands the importance of integrating shopper-driven consumer insights with a sound
retail execution strategy to ensure successful
shopper marketing program planning, development and activation.

n	

Tina Franks,
Account Supervisor
Franks manages the day-today shopper business for her
clients and is responsible for
the development of insights-based strategies that support engaging creative executions of brand, scale and partnership initiatives.
Michele Huff,
Vice President,
Client Engagement
Huff has dedicated the last
nine years to delivering
strategically sound shopper marketing programs for clients such as Kraft and Mondelez
International. She specializes in optimizing
brand plans to extend equity and deliver
shopper solutions to regional retailers in an
efficient and effective way.
Lisa Norat, Vice President,
Client Service
After more than eight years in
the marketing department of
the National Basketball Association, Norat took her "A" game to the CPG
arena, where she helped build long-term
share growth for some of America's biggest
brands.

APRIL 2016 SHOPPER MARKETING y

83



Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
Shopper Marketing - April 2016 - 12
Shopper Marketing - April 2016 - 13
Shopper Marketing - April 2016 - 14
Shopper Marketing - April 2016 - 15
Shopper Marketing - April 2016 - 16
Shopper Marketing - April 2016 - 17
Shopper Marketing - April 2016 - 18
Shopper Marketing - April 2016 - 19
Shopper Marketing - April 2016 - 20
Shopper Marketing - April 2016 - 21
Shopper Marketing - April 2016 - 22
Shopper Marketing - April 2016 - 23
Shopper Marketing - April 2016 - 24
Shopper Marketing - April 2016 - 25
Shopper Marketing - April 2016 - 26
Shopper Marketing - April 2016 - 27
Shopper Marketing - April 2016 - 28
Shopper Marketing - April 2016 - 29
Shopper Marketing - April 2016 - 30
Shopper Marketing - April 2016 - 31
Shopper Marketing - April 2016 - 32
Shopper Marketing - April 2016 - 33
Shopper Marketing - April 2016 - 34
Shopper Marketing - April 2016 - 35
Shopper Marketing - April 2016 - 36
Shopper Marketing - April 2016 - 37
Shopper Marketing - April 2016 - 38
Shopper Marketing - April 2016 - 39
Shopper Marketing - April 2016 - 40
Shopper Marketing - April 2016 - 41
Shopper Marketing - April 2016 - 42
Shopper Marketing - April 2016 - 43
Shopper Marketing - April 2016 - 44
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Shopper Marketing - April 2016 - 83
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