Shopper Marketing - April 2016 - 80


WHO'S WHO IN SHOPPER MARKETING AGENCIES
n	

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Eric Pakurar,
NA Chief Strategic Officer
Pakurar oversees strategy
and planning teams across
all shopper practices, including retailer strategy, digital shopper, CRM,
experience design and content strategy. His
specialty is deep integration, aligning disparate disciplines to solve a common business
problem.
Soche Picard,
Executive Vice President -
Team Unilever Shopper
Managing Director -
New York
Picard has 20-plus years of experience creating holistic, innovative and consolidated
brand experiences for consumers and shoppers. Prior to her tenure, she has also held
roles at McCann Erickson Worldwide, TracyLocke and Acosta Sales & Marketing.
Carl Preller, NA Chief
Performance Officer
Preller is responsible for the
agency's data and analytics
capability. Prior to joining Geometry, he spent seven years at Kantar Retail
and held key roles at companies including
L'Oreal and Symphony Technology Group.

80

y SHOPPER MARKETING APRIL 2016

n	

Heidi Schoeneck,
Executive Creative
Director
As the executive creative
director for WPP's team Unilever shopper team, Schoeneck, has been
inspiring people to buy for nearly two decades with experience in shopper marketing,
consumer promotion, retail design, direct
and digital.

GREY
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Kelly Babcock,
Creative Director
Babcock leads and develops
creative for shopper platforms.

Karen Barnaby,
Senior Vice President
Barnaby leads the Grey Shopper Global and North America businesses.
Corey Dobbs,
Account Supervisor
Dobbs manages and oversees the development of
Grey Shopper Global and
North America initiatives.



Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
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