Shopper Marketing - April 2016 - 74


WHO'S WHO IN SHOPPER MARKETING AGENCIES
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Darryl Daoust,
Group Director
Daoust leads the digital
shopper marketing center of
excellence for Epsilon-Ryan.
His cross-functional team focuses on the use
of digital communications throughout the
path to purchase to engage shoppers, build
brand affinity and drive incremental sales for
the agency's clients.
Kim Finnerty, Senior Vice
President, Consumer &
Shopper Insights
Finnerty leads Epsilon-Ryan's
insights function and brings
more than 20 years of experience in brand
consulting, account planning and shopper
insights.
Greg Gage,
Account Director
Gage leads data-driven, insights-based digital shopper
omnichannel strategy, innovation, analytics and education for clients.
Burr Gavin, Senior Vice
President, Strategy and
Brand Planning
Gavin has worked to uncover
the human truths necessary
to drive powerful integrated communication and advertising strategies for more than
20 years.

74

y SHOPPER MARKETING APRIL 2016

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Tanya Greene, Vice President,
Group Director
Greene has been in the shopper marketing
arena for more than 15 years, working for
companies such as P&G, Coca-Cola and now
Epsilon.
Tim Moore,
Group Creative Director
Moore leads his team to
breakthrough creative ideas
that change behavior and
build business for his clients.
Lori Murphy,
Senior Vice President
Murphy has spent her career
helping clients navigate the
constantly changing integrated marketing landscape and understand
how a big idea can simultaneously build a
brand, drive business for a retailer and motivate shoppers.
Bill Wiechers,
Vice President,
Creative Director
Wiechers has created campaigns for some of the
world's top brands including USPS, Citibank,
GlaxoSmithKline, Sears/Kmart, Motorola and
State Farm.



Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
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