Shopper Marketing - April 2016 - 70


WHO'S WHO IN SHOPPER MARKETING AGENCIES
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DyShaun Muhammad,
Vice President, Target and
Drug Team Leader
With more than 15 years of
strategic brand leadership
experience in both client and agency roles,
Muhammad directs the Target and drug
shopper marketing teams.
Brian Sullivano,
Senior Vice President,
Group Director
Sullivano leads the Chicago
office and is a marketing pioneer with nearly 20 years of experience driving profitable revenue and equity growth
across the consumer goods industry.

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COLANGELO
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Ben Applebaum,
Executive Creative Director
Applebaum is constantly
seeking ways to connect a
brand's purpose to purchase.
He has more than 18 years of multidiscipline
experience across a wide array of industries.
Michael Dillon, Executive
Director, Brand Activation
& Shopper Marketing
Dillon brings his brand activation, promotion and shopper
marketing experience from PepsiCo to bear
working with clients on solutions that help
to maximize impact and ROI.

70

y SHOPPER MARKETING APRIL 2016

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Alyse Kramarow,
Group Account Director
With a deep understanding of the coveted female
shopper and how to engage
with them across the path to purchase, Kramarow delivers insights-driven, integrated
shopper programs to exceed clients' objectives.
John Minnec,
President
Minnec has spent 20-plus
years guiding clients in a strategic understanding of the
complete path to purchase, bringing a sharp
focus on the integration of retail and digital
and making each a seamless extension of
the other.
Ryan Murphy,
Group Creative Director
Murphy oversees the agency's Luxury practice and
serves as creative lead on key
businesses that deliver fully integrated solutions starting from the shelf out to maximize
sales and motivate shopper decisions.
Jim O'Neill,
Managing Director
O'Neill has 25 years of proven
ability leading integrated
marketing efforts that drive
purchase for iconic brands including his current remit with Church & Dwight, managing
its 10 lead brands that reside within 17 different locations within grocery.



Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
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