Shopper Marketing - April 2016 - 68


WHO'S WHO IN SHOPPER MARKETING AGENCIES
n	

Sarah Van Heirseele,
Senior Vice President
of Digital
Van Heirseele and her team
are responsible for developing and executing digital shopper marketing
campaigns for clients such as P&G, Ricola,
Bomb Pop, Fisher Nuts, B&G Foods and Blue
Bunny.

BRAVO
n	

n	

n	

Lorena Cuadra,
Group Account Director
Cuadra, a bilingual shopper
marketing business leader,
focuses on connecting her
client with shoppers through cultural relevance. She currently leads the Unilever
multicultural team.
n	

n	

Monica Duran, Shopper
Marketing Director
Duran leads Bravo's shopper
marketing division, placing
a multicultural lens to every
strategic program. She has strategized,
concepted, created and executed awardwinning shopper and consumer programs
for Fortune 500 brands on a global and domestic scale for 16 years.

68

y SHOPPER MARKETING APRIL 2016

n	

Lejanet Herrera,
Creative Director
Herrera brings more than
seven years of experience in
shopper marketing, developing programs for the U.S., Hispanic and
Latin America markets. She currently leads
the multicultural Unilever team in creating
platforms that speak to the U.S. Hispanic
shopper.
Kimberley McArthur,
Group Account Director
McArthur is a bilingual/bicultural integrated marketing
maven with deep expertise
in engaging diverse and cross-cultural communities. She currently leads the General
Mills business.
Marcos Moure,
Group Creative Director
Moure is Bravo's creative lead
across the full portfolio. His
strategic approach, creative
brilliance, multicultural sensitivity and contagious passion infuse Bravo's multicultural
shopper marketing expertise.
Susana Santacoloma,
Account Director
Santacoloma has delivered
shopper and consumer programs for Fortune 500 brands
at a global and domestic scale for more
than 10 years. A cross-functional business
lead for five agency clients, she oversees
omnichannel programs from start to finish.



Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
Shopper Marketing - April 2016 - 12
Shopper Marketing - April 2016 - 13
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Shopper Marketing - April 2016 - 15
Shopper Marketing - April 2016 - 16
Shopper Marketing - April 2016 - 17
Shopper Marketing - April 2016 - 18
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Shopper Marketing - April 2016 - 20
Shopper Marketing - April 2016 - 21
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Shopper Marketing - April 2016 - 27
Shopper Marketing - April 2016 - 28
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