Shopper Marketing - April 2016 - 62


WHO'S WHO IN SHOPPER MARKETING AGENCIES
n	

n	

n	

David Kuhn,
Senior Vice President,
Research Director
Kuhn works with a variety of
client teams to find quantitative insights that help drive strategy and creative solutions. He has 19 years of research
experience across a variety of product categories and with noteworthy clients such as
P&G, McDonald's, Samsung and Kellogg's.
Bob Raidt,
Global President
Raidt lends his 29 years of
expertise to all of Arc's clients, including multinational
accounts McDonald's, Samsung, P&G and
Coca-Cola. He led Leo Burnett's McDonald's
global account during McDonald's unprecedented global growth from 2004 to 2012.
Karuna Rawal, Executive
Vice President, Business
Director
Rawal boasts 20+ years of
experience in brand management, strategy consulting, planning and
business leading. She lends her expertise to
P&G (23 brands and five customer teams),
Walmart, Arc's overall leadership and Leo
Burnett's planning on the Always and Secret
accounts.

62

y SHOPPER MARKETING APRIL 2016

A.W. BRAVIS AGENCY
n	

n	

Luke Bradshaw, Founder,
Chief Executive Officer
Bradshaw opened A.W. Bravis
Agency in 2007 with nearly
15 years of retail marketing
experience with the objective to bring a
more agile, efficient and innovative way of
thinking to its clients such as Walmart, Sam's
Club, Diageo North America, Unilever and
Tyson.
Angie Smith,
Vice President of Marketing
Smith oversees the shopper
marketing, brand building,
customer development and
creative teams at A.W. Bravis. She utilizes
her agency, retailer and CPG experience to
provide marketing leadership grounded in
consumer insights and shopper-centric strategies to their clients.

AVID MARKETING GROUP
n	

DeAnna Drapeau,
Managing Partner
Whether developing an integrated shopper marketing
strategy or launching multifaceted digital campaigns, Drapeau and her
team strive to produce tangible increases in
brand visibility that drive customer engagement, sales and increased revenue.



Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
Shopper Marketing - April 2016 - 12
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