Shopper Marketing - April 2016 - 61


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Brad Black, Senior Vice
President, Global Account
Director and Business
Development Lead
Black has 20-plus years' experience spanning brand marketing, general
advertising, digital, social, shopper, retail,
e-commerce and events. He has delivered
award-winning work on Coca-Cola, Alcon
and General Motors.
Jenny Cacioppo,
Executive Vice President,
Business Director
Cacioppo oversees the McDonald's, Intel and Sprint
businesses and leads key growth initiatives
for the agency. She has a strong background
in all things brand, retail, digital, content and
activation and has a relentless passion for
great ideas that connect people to brands.
April Carlisle, Senior Vice
President, Global Shopper
Marketing
Carlisle has spent 25-plus
years working on both the
client side and agency side, sharing her
expertise in sales and marketing, category
management and shopper marketing. Carlisle is currently focused on the P&G, CocaCola and 3M businesses.

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Chris Emery, Senior Vice
President, Account Director
With 20 years under his belt,
Emery currently works with
MillerCoors and Kraft Heinz
Co., helping bridge the gap between consumers and shoppers.
Elizabeth Harris,
Executive Vice President,
Strategy Director
Harris directs insights and
strategy for brands such as
MillerCoors, Intel and Kraft Heinz Co. She has
25-plus years of experience in marketing,
with a sharp specialization on retail, shopper
marketing and brand strategy/insights.
Nick Jones, Executive
Vice President, Innovation
& Growth
Jones leads Innovation &
Growth and the shopper
marketing practice for Arc. He works on accounts including Coca-Cola, MillerCoors,
Alcon and 3M. Jones offers 25+ years of expertise in all aspects of marketing - TV, print,
direct, experiential, promotion and activation, shopper marketing and omnichannel.

APRIL 2016 SHOPPER MARKETING y

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Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
Shopper Marketing - April 2016 - 12
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Shopper Marketing - April 2016 - 16
Shopper Marketing - April 2016 - 17
Shopper Marketing - April 2016 - 18
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