Shopper Marketing - April 2016 - 60


WHO'S WHO IN SHOPPER MARKETING AGENCIES

A

ANTHEM

ALCONE

n	

n	

n	

Joel Chestler,
Senior Vice President,
Client Engagement
Chestler has more than 20
years of shopper marketing
experience on both the client and agency
sides of the business. He currently leads the
client engagement teams for some of Alcone's key CPG and spirits businesses.

n	

n	

Monica Simoneaux,
Senior Vice President,
Client Engagement
Simoneaux is responsible for
integrating shopper marketing strategies as part of a national client's
overall activation effort.
Teal Williams,
Senior Vice President,
Managing Director
Williams brings nearly 20
years of shopper marketing
experience to her clients through brand activation ideas that drive in-store consumer
engagement and generate sales results. She
currently leads the agency's East Coast office.

60

y SHOPPER MARKETING APRIL 2016

Otto Hektor, Vice
President, Brand
Development, Americas
With decades of experience
in the shopper space, Hektor
brings valuable perspectives from both the
retailer and marketing sides of the business
across traditional and digital channels.
Katie Neil, Vice President,
Account Management
With 20-plus years of marketing experience for leading
consumer product companies, retailers and agencies, Neil is the practice lead for Anthem's shopper marketing
capability and leads Anthem's Atlanta and
Chicago offices.

ARC WORLDWIDE
n	

Lilia Arroyo-Flores,
Senior Vice President,
Planning Director
Arroyo-Flores is a planning
and strategy expert. She currently leads more than 23 brands and five
customer teams on the P&G business, as
well as Alcon and Walmart.



Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
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