Shopper Marketing - April 2016 - 5


April 2016

SPECIAL REPORTS
40 Hall of Fame:
Douwe Bergsma

56 Who's Who in Shopper
Marketing Agencies

Our fifth annual report recognizes
more than 250 dedicated, passionate
agency executives whose creative,
innovative work is not only helping
brand and retailer clients achieve
success but pushing the discipline of
shopper marketing to new heights.

136 Ricci at Retail

Joe showcases holiday-helping
displays ...
n	
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Georgia-Pacific's Douwe Bergsma,
who grew up in Utrecht, the fourth
largest city in the Netherlands, sat
down with editorial director Bill
Schober to discuss his career and his
March induction into our Hall of Fame.

CONTENTS

n	
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Nabisco
Pepperidge Farm
Battery Brands
Safeway

138 Personnel
Appointments
140 Institute Strategist

We present a roundup of activity
in the grocery channel from official
sponsors of the Super Bowl leading
up to the big game.

152 The Retailer Receptivity
Guide

128 Report: Cannabis
Retailers

Both medical and recreational
cannabis retailers are facing a litany
of operational issues as they begin
to break the design mold and
elevate the customer experience.

Motion-activated, Page 20



Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
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