Shopper Marketing - April 2016 - 153

greatnortherninstore.com

Great insights, great design, great execution, Great Northern Instore.
Let's have a great conversation. 800.558.4711.

Where Insights and Marketing Intersect

PLATINUM
WINNER

DESIGN OF
THE TIMES

TREND SPOTTER

"WE'RE A CREATIVE SHOP WITH THE SKILLS OF AN ENGINEER
AND THE MANUFACTURING CHOPS TO PULL IT OFF."

DAN SABANOSH,
DIRECTOR, SHOPPER MARKETING

Shopper Marketing is about more than apps and digital coupons. We know a campaign can

live or die at the point of purchase. So we translate consumer insights. We design, prototype

and test solutions. We work with brand managers to align design strategy, engineering,
manufacturing cost, and ROI. It's the magic we call
brand-building solutions. The result? You win.
Meet our trend spotters. Call us at 800-558-4711.

greatnortherninstore.com | Where Insights and Marketing Intersect

Published as a supplement by:

In collaboration with:

April 2016

POSTER
INSIDE!

An Index of In-store Tactics
Used by Leading Retailers

RECEPTIVITY
GUIDE

THE RETAILER

WELCOME TO GREAT NORTHERN INSTORE.
DISCOVER THE FUSION OF A CREATIVE SHOP,
SHOPPER INSIGHTS, ENGINEERING DISCIPLINE,
MANUFACTURING CHOPS, AND SUPPLY CHAIN
LOGISTICS. WANT YOUR BRAND TO WIN?
YOU'VE COME TO THE RIGHT PLACE.
2014

DESIGN

PROJECT
MANAGEMENT

2015

TO FIND OUT ABOUT OUR BENCHMARK RESULTS RELATED
TO THE INFORMATION ON THE OTHER SIDE OF THIS CHART
Call us at 800.558.4711 or visit
greatnortherninstore.com/contact-us

RETAIL INSIGHTS

MANUFACTURING / PRINTING

ENGINEERING

PROVIDING TURNKEY SOLUTIONS FROM INSIGHTS TO ACTIVATION

IN-STORE
EXECUTION

INVENTORY
MANAGEMENT /
DISTRIBUTION

ASSEMBLY /
CO-PACKING

2011

ACTIVATION

How well did it perform? Metrics provide best
practice insights and enable us to learn what
works to optimize for future programs.

DISCOVER HOW GREAT
NORTHERN INSTORE WORKS
FOR YOU. LET'S TALK
ABOUT YOUR
NEXT WIN.

greatnortherninstore.com

2013

MIKE SCHLIESMANN
SVP, BUSINESS UNIT MANAGER
GREAT NORTHERN INSTORE

" WE'VE BUILT THIRTY-YEAR RELATIONSHIPS
ON INTEGRITY, PERSONAL ATTENTION
AND BRAND SUCCESS."
SEAMLESS EXECUTION

CHALLENGE

MEASUREMENT AND OPTIMIZATION

For our customers, seamless execution means
this-on time, on budget and out the door! Our
shopper marketing approach is turnkey. That
means from shopper insights, to the brief, to
design, and execution, we handle it all.

This is a balancing act. We take the winning concept,
engineer and customize it to retail environments
while maintaining brand integrity.

DESIGN DEVELOPMENT AND
INTEGRATED ENGINEERING SOLUTIONS

This is where the magic happens. Our creative team
leverages insights to develop a range of concepts.
Key here is the collaborative process which delivers
insightful solutions and lands on the winning option.

CREATIVE AND IDEATION

GREAT NORTHERN INSTORE: HOW BRANDS WIN

INSIGHTS
BRIEFING
The brief sets the strategic roadmap
for the project, focusing on relevant
business goals. We work with the brand
and research teams to nail down the
critical details.

In China consumers make their product choices inside
the store 88% of the time. But in Germany that number
plummets to 38%. In the US, consumers are closer to
the Chinese with in-store shopping behavior. In certain
product categories- skin care, cosmetics and beer,
over 60% of buying decisions are made in store.
When it comes to their categories, marketers
must understand buying decisions so that they
can invest in the smartest activation programs
and create a visual story for their brand-one
that ignites purchase...loyalty...success.
POPAI, 2014 Shopper Study

BUSINESS GOAL

PURINA'S TIDY CAT: A CATEGORY GAME-CHANGER
Purina research identified an opportunity to
increase market share in the cat litter category.

Great Northern Instore generated pencil sketches
to get the collaboration flowing between our
team and the client's. Sketches were refined
into line drawings and then into 3D renderings.
"Lift Test" mock-ups were created and tested
in focus groups.

CONCEPT & DESIGN

How to convey the product innovation?
Great Northern Instore designed an interactive
display featuring the "Tidy Cats Lift Test."
Shoppers were invited to lift a generic package
of traditional cat litter and then lift Tidy Cats.

SHOPPER INSIGHT
Consumers did not like having to lift and carry
heavy containers of cat litter.

PRODUCT INNOVATION
Purina created a lightweight product
under its Tidy Cat brand.

ROLLOUT
The Tidy Cats integrated campaign included:
national TV, digital (website, banners, YouTube,
cat-loving bloggers) and customized shopper
activation plans for strategic retail accounts.

THE WIN
Retail confirmed it. As soon as shoppers picked
up the container, they were sold. The display was
inviting, colorful and had a fun headline: "Lift
It to Believe It." Plus it fit all the various retailer
requirements. Incremental sales increased 54% to
99% in key markets.

Where Insights and Marketing Intersect

Win with Great Northern Instore. 800.558.4711.

2009

A FEW INTERESTING FACTS
SOME OF OUR RESULTS

http://www.greatnortherninstore.com/contact-us http://www.greatnortherninstore.com http://www.greatnortherninstore.com http://www.greatnortherninstore.com

Table of Contents for the Digital Edition of Shopper Marketing - April 2016