Shopper Marketing - April 2016 - 153
greatnortherninstore.com
Great insights, great design, great execution, Great Northern Instore.
Let's have a great conversation. 800.558.4711.
Where Insights and Marketing Intersect
PLATINUM
WINNER
DESIGN OF
THE TIMES
TREND SPOTTER
"WE'RE A CREATIVE SHOP WITH THE SKILLS OF AN ENGINEER
AND THE MANUFACTURING CHOPS TO PULL IT OFF."
DAN SABANOSH,
DIRECTOR, SHOPPER MARKETING
Shopper Marketing is about more than apps and digital coupons. We know a campaign can
live or die at the point of purchase. So we translate consumer insights. We design, prototype
and test solutions. We work with brand managers to align design strategy, engineering,
manufacturing cost, and ROI. It's the magic we call
brand-building solutions. The result? You win.
Meet our trend spotters. Call us at 800-558-4711.
greatnortherninstore.com | Where Insights and Marketing Intersect
Published as a supplement by:
In collaboration with:
April 2016
POSTER
INSIDE!
An Index of In-store Tactics
Used by Leading Retailers
RECEPTIVITY
GUIDE
THE RETAILER
WELCOME TO GREAT NORTHERN INSTORE.
DISCOVER THE FUSION OF A CREATIVE SHOP,
SHOPPER INSIGHTS, ENGINEERING DISCIPLINE,
MANUFACTURING CHOPS, AND SUPPLY CHAIN
LOGISTICS. WANT YOUR BRAND TO WIN?
YOU'VE COME TO THE RIGHT PLACE.
2014
DESIGN
PROJECT
MANAGEMENT
2015
TO FIND OUT ABOUT OUR BENCHMARK RESULTS RELATED
TO THE INFORMATION ON THE OTHER SIDE OF THIS CHART
Call us at 800.558.4711 or visit
greatnortherninstore.com/contact-us
RETAIL INSIGHTS
MANUFACTURING / PRINTING
ENGINEERING
PROVIDING TURNKEY SOLUTIONS FROM INSIGHTS TO ACTIVATION
IN-STORE
EXECUTION
INVENTORY
MANAGEMENT /
DISTRIBUTION
ASSEMBLY /
CO-PACKING
2011
ACTIVATION
How well did it perform? Metrics provide best
practice insights and enable us to learn what
works to optimize for future programs.
DISCOVER HOW GREAT
NORTHERN INSTORE WORKS
FOR YOU. LET'S TALK
ABOUT YOUR
NEXT WIN.
greatnortherninstore.com
2013
MIKE SCHLIESMANN
SVP, BUSINESS UNIT MANAGER
GREAT NORTHERN INSTORE
" WE'VE BUILT THIRTY-YEAR RELATIONSHIPS
ON INTEGRITY, PERSONAL ATTENTION
AND BRAND SUCCESS."
SEAMLESS EXECUTION
CHALLENGE
MEASUREMENT AND OPTIMIZATION
For our customers, seamless execution means
this-on time, on budget and out the door! Our
shopper marketing approach is turnkey. That
means from shopper insights, to the brief, to
design, and execution, we handle it all.
This is a balancing act. We take the winning concept,
engineer and customize it to retail environments
while maintaining brand integrity.
DESIGN DEVELOPMENT AND
INTEGRATED ENGINEERING SOLUTIONS
This is where the magic happens. Our creative team
leverages insights to develop a range of concepts.
Key here is the collaborative process which delivers
insightful solutions and lands on the winning option.
CREATIVE AND IDEATION
GREAT NORTHERN INSTORE: HOW BRANDS WIN
INSIGHTS
BRIEFING
The brief sets the strategic roadmap
for the project, focusing on relevant
business goals. We work with the brand
and research teams to nail down the
critical details.
In China consumers make their product choices inside
the store 88% of the time. But in Germany that number
plummets to 38%. In the US, consumers are closer to
the Chinese with in-store shopping behavior. In certain
product categories- skin care, cosmetics and beer,
over 60% of buying decisions are made in store.
When it comes to their categories, marketers
must understand buying decisions so that they
can invest in the smartest activation programs
and create a visual story for their brand-one
that ignites purchase...loyalty...success.
POPAI, 2014 Shopper Study
BUSINESS GOAL
PURINA'S TIDY CAT: A CATEGORY GAME-CHANGER
Purina research identified an opportunity to
increase market share in the cat litter category.
Great Northern Instore generated pencil sketches
to get the collaboration flowing between our
team and the client's. Sketches were refined
into line drawings and then into 3D renderings.
"Lift Test" mock-ups were created and tested
in focus groups.
CONCEPT & DESIGN
How to convey the product innovation?
Great Northern Instore designed an interactive
display featuring the "Tidy Cats Lift Test."
Shoppers were invited to lift a generic package
of traditional cat litter and then lift Tidy Cats.
SHOPPER INSIGHT
Consumers did not like having to lift and carry
heavy containers of cat litter.
PRODUCT INNOVATION
Purina created a lightweight product
under its Tidy Cat brand.
ROLLOUT
The Tidy Cats integrated campaign included:
national TV, digital (website, banners, YouTube,
cat-loving bloggers) and customized shopper
activation plans for strategic retail accounts.
THE WIN
Retail confirmed it. As soon as shoppers picked
up the container, they were sold. The display was
inviting, colorful and had a fun headline: "Lift
It to Believe It." Plus it fit all the various retailer
requirements. Incremental sales increased 54% to
99% in key markets.
|
Where Insights and Marketing Intersect
Win with Great Northern Instore. 800.558.4711.
2009
A FEW INTERESTING FACTS
SOME OF OUR RESULTS
http://www.greatnortherninstore.com/contact-us
http://www.greatnortherninstore.com
http://www.greatnortherninstore.com
http://www.greatnortherninstore.com
Table of Contents for the Digital Edition of Shopper Marketing - April 2016
Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
Shopper Marketing - April 2016 - 12
Shopper Marketing - April 2016 - 13
Shopper Marketing - April 2016 - 14
Shopper Marketing - April 2016 - 15
Shopper Marketing - April 2016 - 16
Shopper Marketing - April 2016 - 17
Shopper Marketing - April 2016 - 18
Shopper Marketing - April 2016 - 19
Shopper Marketing - April 2016 - 20
Shopper Marketing - April 2016 - 21
Shopper Marketing - April 2016 - 22
Shopper Marketing - April 2016 - 23
Shopper Marketing - April 2016 - 24
Shopper Marketing - April 2016 - 25
Shopper Marketing - April 2016 - 26
Shopper Marketing - April 2016 - 27
Shopper Marketing - April 2016 - 28
Shopper Marketing - April 2016 - 29
Shopper Marketing - April 2016 - 30
Shopper Marketing - April 2016 - 31
Shopper Marketing - April 2016 - 32
Shopper Marketing - April 2016 - 33
Shopper Marketing - April 2016 - 34
Shopper Marketing - April 2016 - 35
Shopper Marketing - April 2016 - 36
Shopper Marketing - April 2016 - 37
Shopper Marketing - April 2016 - 38
Shopper Marketing - April 2016 - 39
Shopper Marketing - April 2016 - 40
Shopper Marketing - April 2016 - 41
Shopper Marketing - April 2016 - 42
Shopper Marketing - April 2016 - 43
Shopper Marketing - April 2016 - 44
Shopper Marketing - April 2016 - 45
Shopper Marketing - April 2016 - 46
Shopper Marketing - April 2016 - 47
Shopper Marketing - April 2016 - 48
Shopper Marketing - April 2016 - 49
Shopper Marketing - April 2016 - 50
Shopper Marketing - April 2016 - 51
Shopper Marketing - April 2016 - 52
Shopper Marketing - April 2016 - 53
Shopper Marketing - April 2016 - 54
Shopper Marketing - April 2016 - 55
Shopper Marketing - April 2016 - 56
Shopper Marketing - April 2016 - 57
Shopper Marketing - April 2016 - 58
Shopper Marketing - April 2016 - 59
Shopper Marketing - April 2016 - 60
Shopper Marketing - April 2016 - 61
Shopper Marketing - April 2016 - 62
Shopper Marketing - April 2016 - 63
Shopper Marketing - April 2016 - 64
Shopper Marketing - April 2016 - 65
Shopper Marketing - April 2016 - 66
Shopper Marketing - April 2016 - 67
Shopper Marketing - April 2016 - 68
Shopper Marketing - April 2016 - 69
Shopper Marketing - April 2016 - 70
Shopper Marketing - April 2016 - 71
Shopper Marketing - April 2016 - 72
Shopper Marketing - April 2016 - 73
Shopper Marketing - April 2016 - 74
Shopper Marketing - April 2016 - 75
Shopper Marketing - April 2016 - 76
Shopper Marketing - April 2016 - 77
Shopper Marketing - April 2016 - 78
Shopper Marketing - April 2016 - 79
Shopper Marketing - April 2016 - 80
Shopper Marketing - April 2016 - 81
Shopper Marketing - April 2016 - 82
Shopper Marketing - April 2016 - 83
Shopper Marketing - April 2016 - 84
Shopper Marketing - April 2016 - 85
Shopper Marketing - April 2016 - 86
Shopper Marketing - April 2016 - 87
Shopper Marketing - April 2016 - 88
Shopper Marketing - April 2016 - 89
Shopper Marketing - April 2016 - 90
Shopper Marketing - April 2016 - 91
Shopper Marketing - April 2016 - 92
Shopper Marketing - April 2016 - 93
Shopper Marketing - April 2016 - 94
Shopper Marketing - April 2016 - 95
Shopper Marketing - April 2016 - 96
Shopper Marketing - April 2016 - 97
Shopper Marketing - April 2016 - 98
Shopper Marketing - April 2016 - 99
Shopper Marketing - April 2016 - 100
Shopper Marketing - April 2016 - 101
Shopper Marketing - April 2016 - 102
Shopper Marketing - April 2016 - 103
Shopper Marketing - April 2016 - 104
Shopper Marketing - April 2016 - 105
Shopper Marketing - April 2016 - 106
Shopper Marketing - April 2016 - 107
Shopper Marketing - April 2016 - 108
Shopper Marketing - April 2016 - 109
Shopper Marketing - April 2016 - 110
Shopper Marketing - April 2016 - 111
Shopper Marketing - April 2016 - 112
Shopper Marketing - April 2016 - 113
Shopper Marketing - April 2016 - 114
Shopper Marketing - April 2016 - 115
Shopper Marketing - April 2016 - 116
Shopper Marketing - April 2016 - 117
Shopper Marketing - April 2016 - 118
Shopper Marketing - April 2016 - 119
Shopper Marketing - April 2016 - 120
Shopper Marketing - April 2016 - 121
Shopper Marketing - April 2016 - 122
Shopper Marketing - April 2016 - 123
Shopper Marketing - April 2016 - 124
Shopper Marketing - April 2016 - 125
Shopper Marketing - April 2016 - 126
Shopper Marketing - April 2016 - 127
Shopper Marketing - April 2016 - 128
Shopper Marketing - April 2016 - 129
Shopper Marketing - April 2016 - 130
Shopper Marketing - April 2016 - 131
Shopper Marketing - April 2016 - 132
Shopper Marketing - April 2016 - 133
Shopper Marketing - April 2016 - 134
Shopper Marketing - April 2016 - 135
Shopper Marketing - April 2016 - 136
Shopper Marketing - April 2016 - 137
Shopper Marketing - April 2016 - 138
Shopper Marketing - April 2016 - 139
Shopper Marketing - April 2016 - 140
Shopper Marketing - April 2016 - 141
Shopper Marketing - April 2016 - 142
Shopper Marketing - April 2016 - 143
Shopper Marketing - April 2016 - 144
Shopper Marketing - April 2016 - 145
Shopper Marketing - April 2016 - 146
Shopper Marketing - April 2016 - 147
Shopper Marketing - April 2016 - 148
Shopper Marketing - April 2016 - 149
Shopper Marketing - April 2016 - 150
Shopper Marketing - April 2016 - 151
Shopper Marketing - April 2016 - 152
Shopper Marketing - April 2016 - 153
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
http://www.nxtbook.com/nxtbooks/ptp/sm_201408
http://www.nxtbook.com/nxtbooks/ptp/sm_201407
http://www.nxtbook.com/nxtbooks/ptp/sm_201406
http://www.nxtbook.com/nxtbooks/ptp/sm_201405
http://www.nxtbook.com/nxtbooks/ptp/sm_201404
http://www.nxtbook.com/nxtbooks/ptp/sm_201403
http://www.nxtbook.com/nxtbooks/ptp/sm_201402
http://www.nxtbook.com/nxtbooks/ptp/sm_201401
http://www.nxtbook.com/nxtbooks/ptp/sm_201312
http://www.nxtbook.com/nxtbooks/ptp/sm_201311
http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
http://www.nxtbook.com/nxtbooks/ptp/sm_201310
http://www.nxtbook.com/nxtbooks/ptp/sm_201309
http://www.nxtbook.com/nxtbooks/ptp/sm_201308
http://www.nxtbook.com/nxtbooks/ptp/sm_201307
http://www.nxtbookMEDIA.com