Shopper Marketing - April 2016 - 152


RECEPTIVITY GUIDE

An Index of In-store Tactics
Used By Leading Retailers

THE RETAILER

ENDCAP DISPLAYS

ENDCAP DISPLAYS

SHELF TRAYS/PDQS

SHELF TRAYS/PDQS

PALLETS

PALLETS

FLOORSTANDS/SHIPPERS

FLOORSTANDS/SHIPPERS

DUMP BINS

DUMP BINS

POWER WINGS/SIDEKICKS

POWER WINGS/SIDEKICKS

CATEGORY MANAGEMENT SYSTEMS

CATEGORY MANAGEMENT SYSTEMS

SPECTACULARS/LOBBY DISPLAYS

SPECTACULARS/LOBBY DISPLAYS

RACK

RACK

SECONDARY REFRIGERATED DISPLAYS

SECONDARY REFRIGERATED DISPLAYS

MERCHANDISERS

MERCHANDISERS

SIGNAGE/MEDIA

SIGNAGE/MEDIA

A-BOARDS

A-BOARDS

BALLOONS

BALLOONS

BASE WRAPS

BASE WRAPS

CEILING SIGNS

CEILING SIGNS

CHECKOUT ADS

CHECKOUT ADS

CHECKOUT DIVIDERS

CHECKOUT DIVIDERS

CIRCULAR RACK ADS

CIRCULAR RACK ADS

COOLER CLINGS

COOLER CLINGS

COUNTER CARDS

COUNTER CARDS

DEMONSTRATION/SAMPLING KITS

DEMONSTRATION/SAMPLING KITS

DIGITAL SIGNAGE ADS

DIGITAL SIGNAGE ADS

ENDCAP SIGNAGE KITS

ENDCAP SIGNAGE KITS

FLOOR CLINGS

FLOOR CLINGS

HEADER CARDS

HEADER CARDS

AT-SHELF PRODUCT DEMO/SAMPLE

AT-SHELF PRODUCT DEMO/SAMPLE

IN-LINE/CATEGORY HEADERS

IN-LINE/CATEGORY HEADERS

IN-STORE RADIO

IN-STORE RADIO

INFLATABLES

INFLATABLES

OUTDOOR SIGNAGE

OUTDOOR SIGNAGE

NECKHANGERS

NECKHANGERS

NEW ITEM SHOWCASES

NEW ITEM SHOWCASES

POLE TOPPERS

POLE TOPPERS

PRINTED HANDOUTS

PRINTED HANDOUTS

PLACEHOLDERS, ON-SHELF

PLACEHOLDERS, ON-SHELF

PRICE-LABEL MESSAGING

PRICE-LABEL MESSAGING

SECURITY PEDESTAL WRAP

SECURITY PEDESTAL WRAP

SHELF BLOCKERS

SHELF BLOCKERS

SHELF STRIPS

SHELF STRIPS

SHELF TALKERS

SHELF TALKERS

SHELF DANGLERS/WOBBLERS

SHELF DANGLERS/WOBBLERS

SHOPPING CART ADS

SHOPPING CART ADS

April 2016

SIDE PANELS

SIDE PANELS

STANDEES

STANDEES

TAKE-ONE DISPENSERS

TAKE-ONE DISPENSERS

TEARPADS

TEARPADS

STANCHION SIGNS

STANCHION SIGNS

WALL BANNERS

WALL BANNERS

WINDOW/DOOR SIGNS

WINDOW/DOOR SIGNS
VIOLATORS

KEY RETAILERS

KEY RETAILERS

WHAT'S HAPPENING ELSEWHERE?
Petco: Table displays positioned at the front of stores offer product samples and
promote brand-sponsored in-store events.

Circle K: Due to space constraints, smaller P-O-P materials such as cooler clings,
door clings, power wings and merchandising strips are more common.

7-Eleven: Translite signs on Slurpee machines and adjacent Big Gulp soda fountains
promote available flavors as well as related promotions and sweepstakes.

Meijer: Pallet trains, gondolas and endcap displays promote current campaigns
in the retailer's primary merchandising area: action alley.

BJ's Wholesale Club: Endcap displays often contain media carts that stock products
under TVs running related video ads.

Best Buy: Temporary displays are accepted, but the retailer is more interested in
sophisticated endcaps and in-line displays designed to engage shoppers via
interactive/demo capabilities.

RECEPTIVITY BY CHAIN:

GREEN = OFTEN USED

YELLOW = SOMETIMES USED

CP16_RetailReceptivityWallChart_Cover.indd 1

PUBLISHED AS A SUPPLEMENT BY:

VIOLATORS

RED = RARELY USED

WHERE INSIGHTS AND
MARKETING INTERSECT
800.558.4711 | greatnortherninstore.com
3/2/16 1:57 PM


http://www.greatnortherninstore.com

Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
Shopper Marketing - April 2016 - 12
Shopper Marketing - April 2016 - 13
Shopper Marketing - April 2016 - 14
Shopper Marketing - April 2016 - 15
Shopper Marketing - April 2016 - 16
Shopper Marketing - April 2016 - 17
Shopper Marketing - April 2016 - 18
Shopper Marketing - April 2016 - 19
Shopper Marketing - April 2016 - 20
Shopper Marketing - April 2016 - 21
Shopper Marketing - April 2016 - 22
Shopper Marketing - April 2016 - 23
Shopper Marketing - April 2016 - 24
Shopper Marketing - April 2016 - 25
Shopper Marketing - April 2016 - 26
Shopper Marketing - April 2016 - 27
Shopper Marketing - April 2016 - 28
Shopper Marketing - April 2016 - 29
Shopper Marketing - April 2016 - 30
Shopper Marketing - April 2016 - 31
Shopper Marketing - April 2016 - 32
Shopper Marketing - April 2016 - 33
Shopper Marketing - April 2016 - 34
Shopper Marketing - April 2016 - 35
Shopper Marketing - April 2016 - 36
Shopper Marketing - April 2016 - 37
Shopper Marketing - April 2016 - 38
Shopper Marketing - April 2016 - 39
Shopper Marketing - April 2016 - 40
Shopper Marketing - April 2016 - 41
Shopper Marketing - April 2016 - 42
Shopper Marketing - April 2016 - 43
Shopper Marketing - April 2016 - 44
Shopper Marketing - April 2016 - 45
Shopper Marketing - April 2016 - 46
Shopper Marketing - April 2016 - 47
Shopper Marketing - April 2016 - 48
Shopper Marketing - April 2016 - 49
Shopper Marketing - April 2016 - 50
Shopper Marketing - April 2016 - 51
Shopper Marketing - April 2016 - 52
Shopper Marketing - April 2016 - 53
Shopper Marketing - April 2016 - 54
Shopper Marketing - April 2016 - 55
Shopper Marketing - April 2016 - 56
Shopper Marketing - April 2016 - 57
Shopper Marketing - April 2016 - 58
Shopper Marketing - April 2016 - 59
Shopper Marketing - April 2016 - 60
Shopper Marketing - April 2016 - 61
Shopper Marketing - April 2016 - 62
Shopper Marketing - April 2016 - 63
Shopper Marketing - April 2016 - 64
Shopper Marketing - April 2016 - 65
Shopper Marketing - April 2016 - 66
Shopper Marketing - April 2016 - 67
Shopper Marketing - April 2016 - 68
Shopper Marketing - April 2016 - 69
Shopper Marketing - April 2016 - 70
Shopper Marketing - April 2016 - 71
Shopper Marketing - April 2016 - 72
Shopper Marketing - April 2016 - 73
Shopper Marketing - April 2016 - 74
Shopper Marketing - April 2016 - 75
Shopper Marketing - April 2016 - 76
Shopper Marketing - April 2016 - 77
Shopper Marketing - April 2016 - 78
Shopper Marketing - April 2016 - 79
Shopper Marketing - April 2016 - 80
Shopper Marketing - April 2016 - 81
Shopper Marketing - April 2016 - 82
Shopper Marketing - April 2016 - 83
Shopper Marketing - April 2016 - 84
Shopper Marketing - April 2016 - 85
Shopper Marketing - April 2016 - 86
Shopper Marketing - April 2016 - 87
Shopper Marketing - April 2016 - 88
Shopper Marketing - April 2016 - 89
Shopper Marketing - April 2016 - 90
Shopper Marketing - April 2016 - 91
Shopper Marketing - April 2016 - 92
Shopper Marketing - April 2016 - 93
Shopper Marketing - April 2016 - 94
Shopper Marketing - April 2016 - 95
Shopper Marketing - April 2016 - 96
Shopper Marketing - April 2016 - 97
Shopper Marketing - April 2016 - 98
Shopper Marketing - April 2016 - 99
Shopper Marketing - April 2016 - 100
Shopper Marketing - April 2016 - 101
Shopper Marketing - April 2016 - 102
Shopper Marketing - April 2016 - 103
Shopper Marketing - April 2016 - 104
Shopper Marketing - April 2016 - 105
Shopper Marketing - April 2016 - 106
Shopper Marketing - April 2016 - 107
Shopper Marketing - April 2016 - 108
Shopper Marketing - April 2016 - 109
Shopper Marketing - April 2016 - 110
Shopper Marketing - April 2016 - 111
Shopper Marketing - April 2016 - 112
Shopper Marketing - April 2016 - 113
Shopper Marketing - April 2016 - 114
Shopper Marketing - April 2016 - 115
Shopper Marketing - April 2016 - 116
Shopper Marketing - April 2016 - 117
Shopper Marketing - April 2016 - 118
Shopper Marketing - April 2016 - 119
Shopper Marketing - April 2016 - 120
Shopper Marketing - April 2016 - 121
Shopper Marketing - April 2016 - 122
Shopper Marketing - April 2016 - 123
Shopper Marketing - April 2016 - 124
Shopper Marketing - April 2016 - 125
Shopper Marketing - April 2016 - 126
Shopper Marketing - April 2016 - 127
Shopper Marketing - April 2016 - 128
Shopper Marketing - April 2016 - 129
Shopper Marketing - April 2016 - 130
Shopper Marketing - April 2016 - 131
Shopper Marketing - April 2016 - 132
Shopper Marketing - April 2016 - 133
Shopper Marketing - April 2016 - 134
Shopper Marketing - April 2016 - 135
Shopper Marketing - April 2016 - 136
Shopper Marketing - April 2016 - 137
Shopper Marketing - April 2016 - 138
Shopper Marketing - April 2016 - 139
Shopper Marketing - April 2016 - 140
Shopper Marketing - April 2016 - 141
Shopper Marketing - April 2016 - 142
Shopper Marketing - April 2016 - 143
Shopper Marketing - April 2016 - 144
Shopper Marketing - April 2016 - 145
Shopper Marketing - April 2016 - 146
Shopper Marketing - April 2016 - 147
Shopper Marketing - April 2016 - 148
Shopper Marketing - April 2016 - 149
Shopper Marketing - April 2016 - 150
Shopper Marketing - April 2016 - 151
Shopper Marketing - April 2016 - 152
Shopper Marketing - April 2016 - 153
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
http://www.nxtbook.com/nxtbooks/ptp/sm_201408
http://www.nxtbook.com/nxtbooks/ptp/sm_201407
http://www.nxtbook.com/nxtbooks/ptp/sm_201406
http://www.nxtbook.com/nxtbooks/ptp/sm_201405
http://www.nxtbook.com/nxtbooks/ptp/sm_201404
http://www.nxtbook.com/nxtbooks/ptp/sm_201403
http://www.nxtbook.com/nxtbooks/ptp/sm_201402
http://www.nxtbook.com/nxtbooks/ptp/sm_201401
http://www.nxtbook.com/nxtbooks/ptp/sm_201312
http://www.nxtbook.com/nxtbooks/ptp/sm_201311
http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
http://www.nxtbook.com/nxtbooks/ptp/sm_201310
http://www.nxtbook.com/nxtbooks/ptp/sm_201309
http://www.nxtbook.com/nxtbooks/ptp/sm_201308
http://www.nxtbook.com/nxtbooks/ptp/sm_201307
http://www.nxtbookMEDIA.com