Shopper Marketing - April 2016 - 144


Editorial Index Companies named in the editorial columns of this issue are listed below.
84.51° . . . . . . . . . . . . . . . . . . . 10, 24, 30

Georgia-Pacific. . . . . . . . . . . . . . . 2, 41

PSFK Labs . . . . . . . . . . . . . . . . . . . . . 36

Academy Sports . . . . . . . . . . . . . . . 22

Gimbal . . . . . . . . . . . . . . . . . . . . . . . 124

Publix . . . . . . . . . . . . . . . . . . . . . . . . 140

Acuity Brands . . . . . . . . . . . . . . . . . 124

Good Chemistry. . . . . . . . . . . . . . . 129

Alphabet Inc. . . . . . . . . . . . . . . . . . . 35

Google . . . . . . . . . . . . . . . . . . . . . . . . 35

PureRED Integrated
Marketing . . . . . . . . . . . . . . . . . . . .76

Albertsons. . . . . . . . . . . . . . . . . . . . 140

Great Northern Instore . . . . . . . . . .10

Amazon.com. . . . . . . . . . . . 22, 35, 127

Heineken . . . . . . . . . . . . . . . . . . . . . . .15

ArcView Group. . . . . . . . . . . . . . . . 132

Hershey Co. . . . . . . . . . . . . . . 116, 142

BzzAgent . . . . . . . . . . . . . . . . . . . . . . 32

IN Marketing Services . . . . . . . . . . 98

Campbell Soup Co. . . . . . . . 136, 142

inMarket. . . . . . . . . . . . . . . . . . . . . . 123

Catalina . . . . . . . . . . . . . . . . . . . . . . . 32

Kellogg Co. . . . . . . . . . . . . . . . . . 2, 142

Catapult Ecommerce . . . . . . . . . . . 36

Kimberly-Clark . . . . . . . . . . . . . . . . . .16

Shoptology . . . . . . . . . . . . . . . . . . . . 56

Centra360 . . . . . . . . . . . . . . . . . . . . . .15

Kraft Heinz Co. . . . . . . . . . . . . . . . 142

Southeastern Grocers. . . . . . . . . . .117

Kroger. . . . . . . . . . . . . . . . . . . 3, 30, 142

Spectrum Brands. . . . . . . . . . . . . . 137

Lowe's. . . . . . . . . . . . . . . . . . . . . . . . . 28

Sports Authority . . . . . . . . . . . . . . . 22

Marina Maher Communications . . . 19

Supervalu Inc. . . . . . . . . . . . . . . . . .117

Marketing Werks . . . . . . . . . . . . . . . .14

Sutherland Packaging . . . . . . . . . . .15

MedAvail Technologies Inc. . . . . . .14

Symphony IRI . . . . . . . . . . . . . . . . . . .10

Mars Inc. . . . . . . . . . . . . . . . . . 120, 140

T1V. . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

DGS Retail Inc. . . . . . . . . . . . . . . . . .121

Michael Markowitz and
Associates. . . . . . . . . . . . . . . . . . 129

TimBar Packaging & Display. . . . . .14

Dick's Sporting Goods . . . . . . . . . . 22

Mindshare . . . . . . . . . . . . . . . . . . . . . .19

Dr Pepper Snapple Group. . . . . . 140

Mobeam . . . . . . . . . . . . . . . . . . . . . . .14

Energizer Holdings . . . . . . . . . . . . 137

Mondelez International. . . . . . . . . 136

Evolution Fresh . . . . . . . . . . . . . . . 126

Nielsen . . . . . . . . . . . . . . . . . . . . . . . . .10

Vorys, Sater, Seymour &
Pease LLP . . . . . . . . . . . . . . . . . . . 39

Excel Displays & Packaging. . . . . . . .2

Odava . . . . . . . . . . . . . . . . . . . . . . . . 132

Walmart . . . . . . . . . . . . . . . . . . . . . . . 35

Facebook . . . . . . . . . . . . . . . . . . . . . 122

Organic. . . . . . . . . . . . . . . . . . . . . . . . .19

WD Partners . . . . . . . . . . . . . . . . . . . 38

Foresight ROI . . . . . . . . . . . . . . . . . . .10

Path to Purchase Institute . . . . . . . . 2

Wild Blue Technologies . . . . . . . . .121

FutureProof Retail . . . . . . . . . . . . . 126

PepsiCo. . . . . . . . . . . . . . . . . . . 122, 140

Wilson Sporting Goods . . . . . . . . . 20

General Electric . . . . . . . . . . . . . . . 127

Postmates . . . . . . . . . . . . . . . . . . . . 126

Winn-Dixie . . . . . . . . . . . . . . . . . . . .117

Geometry Global. . . . . . . . . . . . 19, 65

Procter & Gamble . . . . . . . . . . . . . 137

You Technology . . . . . . . . . . . . . . . 142

Coca-Cola Co. . . . . . . . . . . . . . . . . 142
Columbia Care LLC . . . . . . . . . . . . 130
ConAgra Foods . . . . . . . . . . . . . . . 142
Concept Designs . . . . . . . . . . . . . . . 20
Couchbase. . . . . . . . . . . . . . . . . . . . 124
Cub Foods . . . . . . . . . . . . . . . . . . . . .116

144

y SHOPPER MARKETING APRIL 2016

Rite Aid. . . . . . . . . . . . . . . . . . . . . . . 123
RPG . . . . . . . . . . . . . . . . . . . . . . . . . . 130
RTC . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
Saatchi & Saatchi X . . . . . . . . . . . . . 88
Safeway . . . . . . . . . . . . . . . . . . . . . . 137
Shelfbucks. . . . . . . . . . . . . . . . . . . . . .14

TracyLocke. . . . . . . . . . . . . . . . . . . . . .15
Uber . . . . . . . . . . . . . . . . . . . . . . . . . 123
U.S. Cellular . . . . . . . . . . . . . . . . . . . . .14


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Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
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