Shopper Marketing - April 2016 - 14


PROGRAMS

SOLUTION PROVIDER NEWS
TimBar to Incorporate Shelfbucks Platform
After finalizing an agreement with Austin, Texas-based Shelfbucks Inc., TimBar Packaging & Display, Hanover, Pennsylvania,
will now incorporate the Shelfbucks platform into its customer
point-of-purchase (P-O-P) displays, enabling brands and retailers to actively measure, manage and improve the effectiveness
of in-store promotional merchandising campaigns. The new
TimBar SmartDisplays will incorporate the Shelfbucks platform
into brand P-O-P merchandising, providing CPG companies and
retail partners real-time, measureable data on when and where
displays are installed in stores. Shoppers may also interact with
the new displays using their smartphones to access product content, promotional offers, reviews and other product information.
Marketing Werks Adds Two New Clients: Marketing Werks, a Crossmark company headquartered in Chicago, added two new clients to its roster: wireless carrier U.S. Cellular and health care technology company
MedAvail Technologies Inc. "It's an honor to share the news
that we have become a trusted partner to such cutting-edge,
competitive brands," said Lisa Fasana, Marketing Werks' vice
president, account management. "These client wins drive our
growth even further and reflect our progress toward building
Marketing Werks for the future."
Mobeam Updates Its App: Mobeam released a new version
of its Beep'nGo mobile application for Android. The new version adds significant design improvements to its 4.0 iteration
allowing customers to use retail loyalty cards, gift cards and
bar-code coupons on their smartphone at checkout scanners
for the first time. Design improvements include location-based
card reminders for faster checkout and an enhanced "Add
Card" setup process.
14

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Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
Shopper Marketing - April 2016 - 12
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