Shopper Marketing - April 2016 - 139


Andeer

Hansberry

Manger

expansion across verticals, developing
strategic relationships and driving overall
corporate strategy initiatives.

Interactions, San Diego
The agency named Micah Wightman
director of operations. In his new role,
Wightman is responsible for U.S.-based
field operations including sampling
programs, special events, intercepts and
mystery shopping.

Perry

Williams

The Escape Pod, Chicago
The agency named Mark Andeer chief
marketing officer. Andeer is a veteran
marketing and advertising executive
behind successful viral campaigns such as
Kmart's "Ship My Pants" and OfficeMax's
"Elf Yourself."

Advantage Solutions, Irvine, California
The company appointed Jeff Hansberry as
its first chief commercial officer.

Catapult, Westport, Connecticut
Catapult named Gene Tiernan senior
vice president. Tiernan is tasked with
spearheading the incorporation of
Catapult's conversion marketing philosophy
into its through-the-line integrated
approach with clients, including Union
Bank and Stanley Black & Decker.

The Carlson Group, Lombard, Illinois
Ilicia Manger joins the company as account
director, strategic partnerships. In her role,
she serves as an integral part of initiative
to grow the company's presence along the
East Coast.

Please send information regarding personnel
appointments to managing editor Cyndi Loza
at cloza@p2pi.org
APRIL 2016 SHOPPER MARKETING y

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Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
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