Shopper Marketing - April 2016 - 137


3

... easy to
remember.

3 Battery Brands
The phrase "batteries not
included" was coined back in
the 1950s, but this four-sided
corrugated pallet display
makes it nearly impossible
for mom or dad on Christmas
morning to say they forgot
the batteries. The major
brands (Spectrum Brands'
Rayovac, Energizer Holdings' Energizer, Procter &
Gamble's Duracell) were all
represented on one unit (surely at the retailer's request) to
avoid battery display duplication at a time when retail floor
space is at its most valuable. Space allocation was relatively equal, and pricing on
the sides gave shoppers a choice of saving
money or buying longer lasting batteries.
4 Safeway
This corrugated pallet display holds a wellorganized array of wrapping paper, bows,
gift bags and boxes so that all the local
"elves" can decorate their gifts with ease.
All four sides of the display carry a selection of each type of item, and although it
looks a little busy in the photo, in reality it
was very easy to find and select the right
item. The Safeway folks did a great job
organizing and managing this one.

4

... a wellorganized
array.
Joe Ricci is an industry expert in
P-O-P merchandising. He is the
founder of Beacon Concepts Inc.,
Surprise, Ariz. Please offer your
comments to him at jericci@cox.net.
APRIL 2016 SHOPPER MARKETING y

137



Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
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Shopper Marketing - April 2016 - 18
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