RICCI AT RETAIL Holiday Helpers Can't-miss displays offer shoppers season's greetings 1 1 Nabisco It wouldn't be Christmas without a large, lighted corrugated display from Mondelez International's Nabisco. This one replicates a snowy old house and calls out a number of cookie and cracker brands. There's also a promotional tie-in offer with Pinterest to attract further shopper interest. These displays often get reloaded several times during the Thanksgiving through New Year's period, so they need to be sturdy and easy to reload. One big problem: This display stocked Pepperidge Farm products. Holiday giving generally doesn't include retail floor space. 2 Pepperidge Farm These two corrugated prepack displays from Campbell Soup Co.'s Pepperidge Farm neatly display quite a number of tasty treats, including a Classic Collection box. The "Share Something Delicious" theme is nicely portrayed in the two different headers sure to get kids' (and therefore moms') attention. These were just two of eight units arranged around "trees" to create a huge four-way treat tower. And, the "share" theme didn't include giving a competitor any of the display space. Sorry, Nabisco. 136 y SHOPPER MARKETING APRIL 2016 2 ... wrong product. ... neatly displayed.