Shopper Marketing - April 2016 - 122


SO-LO-MO Central

A roundup of social, local and mobile marketing activity at retail
1

SOCIAL

1 Much like how
sister brand Lay's
... creating
asked consumers
'best' bowls.
to create flavors of
its chips, PepsiCo's
Quaker called on consumers to concoct wild bowls
of oatmeal. Consumers headed to Bring-YourBestBowl.com to submit a bowl with two to five ingredients and for a chance to win $250,000. The contest
ended last month. Similar to the potato chips contest, it's easy to type in flavors and create a mix and
see it visualized on a package. Here, you're even able to tweak your packaging color. You
submit the flavor with a name and write-up on what inspired it. Quaker promoted the contest with Promoted Tweets on Twitter and posts on Facebook. At BringYourBestBowl.com,
there was also a page where you could see submissions made by your Facebook friends.
2 Expanding from simply offering a "Like" button to respond to a post, Facebook
launched five emojis called Facebook Reactions. The emojis can be used to react to any post
from a friend, advertiser, publisher or business. The emojis include a heart to "Love" something, a laughing face called "Haha," an open-mouthed "Wow" face, a tearing "Sad" face,
and a heated red "Angry" face. Facebook says it sees the emojis as a way to help businesses
get better feedback from their audiences. First
tested in Spain and Ireland, the emojis are a
response to Facebook toying with the idea
of a "Dislike" button. A sixth emoji, a smiling
"Yay" face, disappeared over the course of
testing.

2

... beyond 'Likes.'
122

y SHOPPER MARKETING APRIL 2016


http://www.BringYourBestBowl.com http://www.BringYourBestBowl.com http://www.BringYourBestBowl.com

Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
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