Shopper Marketing - April 2016 - 115


U

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UPSHOT

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Neil Helsper,
Creative Director
Helsper leads creative direction for ACH Foods, Kraft and
Scotts Miracle-Gro shopper
marketing efforts. He recently helped Scotts
Miracle-Gro sell in custom retail programs
that engage with Millennial shoppers.
Lisa Hurst,
Senior Vice President,
Account Management
Hurst spearheads the agency's shopper marketing,
bringing expertise and thought-leadership
around shopper insights, strategies and experiences.
Lionel Knight, Senior
Vice President, Planning
Knight heads up Upshot's
research and planning efforts,
focusing on using innovative
techniques to pinpoint insights that inspire
programs and ultimately shoppers.

n	

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Brian Kristofek,
President & CEO
Kristofek is actively involved
in growing Upshot's shopper
capabilities, including continued media innovation along the digitally
enabled path to purchase. He is partnering
with Scotts Miracle-Gro to build a more
robust shopper capability and help revolutionize the home improvement channel for
home and garden.
Brian Priest,
Senior Vice President,
Creative Services
With more than 25 years of
experience in branding, retail
design and consumer/shopper marketing,
Priest is able to develop seamless and dynamic engagement through the entire path
to purchase.
Mary Van De Walle,
Vice President, Planning
Van De Walle believes the
secret to great shopper marketing lies in understanding
the omnipresent shopper's motivations,
expectations and behaviors. She is currently
helping ACH Foods activate relevant food
and ingredient stories along the entire digital path to purchase.

APRIL 2016 SHOPPER MARKETING y

115



Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
Shopper Marketing - April 2016 - 12
Shopper Marketing - April 2016 - 13
Shopper Marketing - April 2016 - 14
Shopper Marketing - April 2016 - 15
Shopper Marketing - April 2016 - 16
Shopper Marketing - April 2016 - 17
Shopper Marketing - April 2016 - 18
Shopper Marketing - April 2016 - 19
Shopper Marketing - April 2016 - 20
Shopper Marketing - April 2016 - 21
Shopper Marketing - April 2016 - 22
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Shopper Marketing - April 2016 - 24
Shopper Marketing - April 2016 - 25
Shopper Marketing - April 2016 - 26
Shopper Marketing - April 2016 - 27
Shopper Marketing - April 2016 - 28
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