Shopper Marketing - April 2016 - 114


WHO'S WHO IN SHOPPER MARKETING AGENCIES
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Tracie McKee,
Vice President,
Client Leadership
With a nearly 20-year marketing career that has spanned a
variety of categories, McKee leads the agency's Beiersdorf business, overseeing shopper
marketing efforts for the Nivea, Aquaphor
and Eucerin brands.
Maureen O'Hare, Vice
President, New Business
With more than 15 years' experience in shopper marketing on both the client and
agency side, O'Hare is responsible for the
agency's business development opportunities.
Jason Stewart,
Group Creative Director
With more than 10 years
of experience in shopper
marketing, Stewart is an
award-winning creative director who has led
creative strategy and design for some of the
biggest brands and greatest clients.

TWO WEST
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Mark Lopez,
Chief Innovation Officer
From online crossover and
mobile apps to interactive
in-store content and tech integration, Lopez ensures technology always
drives return for the brand while being relevant to the shopper.

114

y SHOPPER MARKETING APRIL 2016

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Angela Potts,
Managing Director,
Brand Localization
Potts leads the Two West
Brand Localization team, leveraging big data to translate national shopper campaigns into relevant and relational
touchpoints on a hyper-local level: at home,
on the go and in-store.
Steve Spencer,
Chief Creative Officer
Spencer hones the experiences and expressions of a
shopper's journey to combat decision fatigue and increase decision
simplicity, purchases and loyalty - creating
deep retail engagement.
Nicole Turner,
Managing Director,
Retail Communications
Brick-and-mortar,
e-commerce or one-off
events, Turner helps brands capture, captivate and convert shoppers through meaningful and memorable engagement at
every stage of the shopper's journey.
Ethan Whitehill, CEO
& Strategist
From shopper psychology
and experiential design to
brand strategy and activation,
Whitehill has yet to cross a realm of retail territory that is unfamiliar, ensuring customer
experiences and expressions are relevant,
relational and provide return.



Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
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