Shopper Marketing - April 2016 - 112


WHO'S WHO IN SHOPPER MARKETING AGENCIES
n	

Nancy Shamberg,
Managing Director,
Shopper Marketing
Shamberg is responsible for
the agency's shopper marketing practice and leads TPN's San Francisco
office.

n	

TRACYLOCKE
n	

n	

n	

Mike Bartlett,
Managing Partner
Bartlett currently oversees the
PepsiCo business at TracyLocke, which includes brand,
shopper marketing, foodservice and field
marketing teams.
Hugh Boyle,
Chief Executive Officer
In less than 18 months, Boyle
has grown TracyLocke's global footprint from 280 employees to more than 500 employees.
Sabrina Diez,
Creative Director
Diez has worked on multiple
divisions of TracyLocke's Pepsi
business, Starbucks and First
Data. She recently helped launch the new
TracyLocke Chicago office and now plays a
leadership role on the SC Johnson account.

112

y SHOPPER MARKETING APRIL 2016

n	

n	

n	

Mary Kotyuk, Strategy
Director, Digital Shopper
Marketing
With more than 13 years of
promotional and digital experience, Kotyuk is responsible for leading
retail activation planning and digital shopper
marketing initiatives for key clients such as SC
Johnson and Pepsi, in addition to growing
the agency's digital and e-commerce shopper marketing capabilities.
Mike Lovegrove,
President and Chief
Creative Officer
Lovegrove is the architect
of TracyLocke's "Buy Design"
methodology used by PepsiCo, Samsung,
SC Johnson and Pizza Hut, among others.
Tyler Murray,
Chief Strategy Officer
Murray has worked with innovative thought-leaders on
accounts such as PepsiCo, SC
Johnson, P&G and others.
Sarah Walker-Hall,
Group Planning Director
Walker-Hall, an avid student
of consumer psychology, has
worked on some of America's
most iconic brands like Levi's, T-Mobile and
SC Johnson.



Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
Shopper Marketing - April 2016 - 12
Shopper Marketing - April 2016 - 13
Shopper Marketing - April 2016 - 14
Shopper Marketing - April 2016 - 15
Shopper Marketing - April 2016 - 16
Shopper Marketing - April 2016 - 17
Shopper Marketing - April 2016 - 18
Shopper Marketing - April 2016 - 19
Shopper Marketing - April 2016 - 20
Shopper Marketing - April 2016 - 21
Shopper Marketing - April 2016 - 22
Shopper Marketing - April 2016 - 23
Shopper Marketing - April 2016 - 24
Shopper Marketing - April 2016 - 25
Shopper Marketing - April 2016 - 26
Shopper Marketing - April 2016 - 27
Shopper Marketing - April 2016 - 28
Shopper Marketing - April 2016 - 29
Shopper Marketing - April 2016 - 30
Shopper Marketing - April 2016 - 31
Shopper Marketing - April 2016 - 32
Shopper Marketing - April 2016 - 33
Shopper Marketing - April 2016 - 34
Shopper Marketing - April 2016 - 35
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Shopper Marketing - April 2016 - 37
Shopper Marketing - April 2016 - 38
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Shopper Marketing - April 2016 - 40
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