Shopper Marketing - April 2016 - 110


WHO'S WHO IN SHOPPER MARKETING AGENCIES
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Sarah Cunningham,
Senior Managing Director,
Client Service &
Development
An industry veteran, Cunningham leads the TPN Chicago office, and
is responsible for overseeing both manufacturer and retailer clients. Her knack for building strategic solutions and cross-functional
teams helps major brands deliver omnichannel programs that deliver innovative shopper experiences.
Deb Friedland,
Managing Director,
Planning & Perspectives
Friedland's passion for understanding the dynamics of
commerce through the lens of the customer
journey helps to drive TPN's global insights
and strategy team.
Colleen Kelly, Vice
President, Planning
& Perspectives
With more than 10 years of
marketing experience, Kelly is
passionate for creating strategies that build
brands. She is driven to deliver experiences
that excite consumers and convince shoppers to make the buy happen.
Amy Lanzi,
Managing Director
Lanzi leads TPN's New York
office and oversees several of
the agency's retail marketing
client businesses.

110

y SHOPPER MARKETING APRIL 2016

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John Meyer,
Managing Director
Meyer leads TPN's growing
Bentonville team and office,
specializing in Walmart and
Sam's Club business strategy and retail activation for clients including Sam's Club, 3M
and The Clorox Co.
Christy O'Pella, Senior
Managing Director, Client
Service & Development
O'Pella leads TPN's Dallas office and several of its largest
client businesses.
Chris Rueckert,
Group Account Director
Rueckert's 10-plus years of
retail and shopper marketing experience enable her
to think strategically when confronted with
challenges from clients.
Joe Scartz,
Managing Director,
Digital Commerce
and Integration
New to TPN but not to marketing, Scartz is focused on building a digital
commerce practice to enable the agency's
clients to stay ahead of the quickly evolving
digital curve.



Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
Shopper Marketing - April 2016 - 12
Shopper Marketing - April 2016 - 13
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Shopper Marketing - April 2016 - 15
Shopper Marketing - April 2016 - 16
Shopper Marketing - April 2016 - 17
Shopper Marketing - April 2016 - 18
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Shopper Marketing - April 2016 - 20
Shopper Marketing - April 2016 - 21
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Shopper Marketing - April 2016 - 25
Shopper Marketing - April 2016 - 26
Shopper Marketing - April 2016 - 27
Shopper Marketing - April 2016 - 28
Shopper Marketing - April 2016 - 29
Shopper Marketing - April 2016 - 30
Shopper Marketing - April 2016 - 31
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