Shopper Marketing - April 2016 - 108


WHO'S WHO IN SHOPPER MARKETING AGENCIES
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Chance Chapman, Vice
President, Digital & Media
Chapman's entrepreneurial
spirit and his desire to drive
behavior change where and
how it matters to shoppers most is helping
change the landscape for shoppers - one
click and tap at a time.
Ellis Collins,
Senior Vice President,
Production Services
Collins leads the production
group to ensure on-time and
on-budget executions, which embody the
idea of "Nothing Is Impossible."

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Jessica Hendrix, President & CEO
(See profile on page 88)
Ted Monnin,
Group Creative Director
Monnin leads the creative
team out of the Cincinnati office and has helped transform
food photography along with inspiring and
engaging in-store experiences.

Jill DeLelle, Director
DeLelle leads the agency's
path to purchase multi-channel media planning, driving
results at the point of sale.

108

y SHOPPER MARKETING APRIL 2016

Ann McGrath,
Group Director
McGrath leads S2B, a communications agency, which
creates and optimizes media
plans that drive improved ROI and sales.
Fatima Winfrey, Director
Winfrey heads up the in-store
paid media team, creating
strong supplier partnerships,
optimal pricing and results
analytics.

SHOPTOLOGY
n	

SHOPPER 2 BUYER
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Dominic Forte,
Associate Director
Forte plans and executes all
shopper communications
with a strong focus on ecommerce.

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Charlie Anderson,CEO
Anderson has more than 17
years of shopper marketing
experience and has led teams
in marketing top brands, including P&G, PepsiCo, Walmart and Kroger.
His team is focused on building ideas that
bond and create organic capabilities around
where shopping is headed.
Dino de Leon, Senior Vice
President, Head of Creative
De Leon and his team combine ideas and design to
make the shopper/user ex-



Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
Shopper Marketing - April 2016 - 12
Shopper Marketing - April 2016 - 13
Shopper Marketing - April 2016 - 14
Shopper Marketing - April 2016 - 15
Shopper Marketing - April 2016 - 16
Shopper Marketing - April 2016 - 17
Shopper Marketing - April 2016 - 18
Shopper Marketing - April 2016 - 19
Shopper Marketing - April 2016 - 20
Shopper Marketing - April 2016 - 21
Shopper Marketing - April 2016 - 22
Shopper Marketing - April 2016 - 23
Shopper Marketing - April 2016 - 24
Shopper Marketing - April 2016 - 25
Shopper Marketing - April 2016 - 26
Shopper Marketing - April 2016 - 27
Shopper Marketing - April 2016 - 28
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Shopper Marketing - April 2016 - 30
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Shopper Marketing - April 2016 - 43
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