Shopper Marketing - April 2016 - 106


WHO'S WHO IN SHOPPER MARKETING AGENCIES
n	

n	

Darcy McNair, Creative
Director, Shopper
Communications;
North America
McNair ensures seamless integration of shopper creative with consumer
marketing channels such as advertising, social media and public relations.
Becky Turner, Regional
Director, Shopper
Communications, Europe
Turner oversees Red Fuse's
shopper marketing efforts
throughout Europe.

n	

n	

ROCKFISH
n	

n	

Anthony Acerra,
Director Digital Strategy
Acerra creates relevant, omnichannel shopper experiences that drive category
growth. He's shaped and led digital shopper
strategy and innovation for companies including P&G, Unilever and Kroger.
Bill Akins,
Senior Vice President,
Business Innovations
Akins has 20 years of experience working with CPG companies like General Mills, applying big data
and digital shopper marketing solutions,
as well as with retailers directly - including
leading teams that build mobile retail apps
for Walmart and Sam's Club.

106

y SHOPPER MARKETING APRIL 2016

Nate Carney,
Senior Vice President,
Business Innovations
Carney has more than 10
years of brand marketing experience and currently leads digital shopper,
omnichannel and e-commerce across several CPG companies for Rockfish, including
Kimberly-Clark and Coca-Cola.
Michael Stich,
Chief Innovation Officer
Stich leads the P&L, business
innovations and technology
teams at Rockfish. As the executive sponsor of clients such as General
Mills, Unilever and Mars Inc., he oversees
teams that deliver innovative shopper programs and results.

S

SAATCHI & SAATCHI X

n	

n	

Mauriahh Beezley,
Group Creative Director
Leading the creative team
out of Northwest Arkansas,
Beezley inspires clients and
employees alike with her enthusiasm for
world-class creative ideas.
Jim Cartwright,
Chief Operating Officer
Cartwright partners with
each agency function to
drive operational excellence
while also driving a strong culture and team
environment through random acts of joy.



Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
Shopper Marketing - April 2016 - 12
Shopper Marketing - April 2016 - 13
Shopper Marketing - April 2016 - 14
Shopper Marketing - April 2016 - 15
Shopper Marketing - April 2016 - 16
Shopper Marketing - April 2016 - 17
Shopper Marketing - April 2016 - 18
Shopper Marketing - April 2016 - 19
Shopper Marketing - April 2016 - 20
Shopper Marketing - April 2016 - 21
Shopper Marketing - April 2016 - 22
Shopper Marketing - April 2016 - 23
Shopper Marketing - April 2016 - 24
Shopper Marketing - April 2016 - 25
Shopper Marketing - April 2016 - 26
Shopper Marketing - April 2016 - 27
Shopper Marketing - April 2016 - 28
Shopper Marketing - April 2016 - 29
Shopper Marketing - April 2016 - 30
Shopper Marketing - April 2016 - 31
Shopper Marketing - April 2016 - 32
Shopper Marketing - April 2016 - 33
Shopper Marketing - April 2016 - 34
Shopper Marketing - April 2016 - 35
Shopper Marketing - April 2016 - 36
Shopper Marketing - April 2016 - 37
Shopper Marketing - April 2016 - 38
Shopper Marketing - April 2016 - 39
Shopper Marketing - April 2016 - 40
Shopper Marketing - April 2016 - 41
Shopper Marketing - April 2016 - 42
Shopper Marketing - April 2016 - 43
Shopper Marketing - April 2016 - 44
Shopper Marketing - April 2016 - 45
Shopper Marketing - April 2016 - 46
Shopper Marketing - April 2016 - 47
Shopper Marketing - April 2016 - 48
Shopper Marketing - April 2016 - 49
Shopper Marketing - April 2016 - 50
Shopper Marketing - April 2016 - 51
Shopper Marketing - April 2016 - 52
Shopper Marketing - April 2016 - 53
Shopper Marketing - April 2016 - 54
Shopper Marketing - April 2016 - 55
Shopper Marketing - April 2016 - 56
Shopper Marketing - April 2016 - 57
Shopper Marketing - April 2016 - 58
Shopper Marketing - April 2016 - 59
Shopper Marketing - April 2016 - 60
Shopper Marketing - April 2016 - 61
Shopper Marketing - April 2016 - 62
Shopper Marketing - April 2016 - 63
Shopper Marketing - April 2016 - 64
Shopper Marketing - April 2016 - 65
Shopper Marketing - April 2016 - 66
Shopper Marketing - April 2016 - 67
Shopper Marketing - April 2016 - 68
Shopper Marketing - April 2016 - 69
Shopper Marketing - April 2016 - 70
Shopper Marketing - April 2016 - 71
Shopper Marketing - April 2016 - 72
Shopper Marketing - April 2016 - 73
Shopper Marketing - April 2016 - 74
Shopper Marketing - April 2016 - 75
Shopper Marketing - April 2016 - 76
Shopper Marketing - April 2016 - 77
Shopper Marketing - April 2016 - 78
Shopper Marketing - April 2016 - 79
Shopper Marketing - April 2016 - 80
Shopper Marketing - April 2016 - 81
Shopper Marketing - April 2016 - 82
Shopper Marketing - April 2016 - 83
Shopper Marketing - April 2016 - 84
Shopper Marketing - April 2016 - 85
Shopper Marketing - April 2016 - 86
Shopper Marketing - April 2016 - 87
Shopper Marketing - April 2016 - 88
Shopper Marketing - April 2016 - 89
Shopper Marketing - April 2016 - 90
Shopper Marketing - April 2016 - 91
Shopper Marketing - April 2016 - 92
Shopper Marketing - April 2016 - 93
Shopper Marketing - April 2016 - 94
Shopper Marketing - April 2016 - 95
Shopper Marketing - April 2016 - 96
Shopper Marketing - April 2016 - 97
Shopper Marketing - April 2016 - 98
Shopper Marketing - April 2016 - 99
Shopper Marketing - April 2016 - 100
Shopper Marketing - April 2016 - 101
Shopper Marketing - April 2016 - 102
Shopper Marketing - April 2016 - 103
Shopper Marketing - April 2016 - 104
Shopper Marketing - April 2016 - 105
Shopper Marketing - April 2016 - 106
Shopper Marketing - April 2016 - 107
Shopper Marketing - April 2016 - 108
Shopper Marketing - April 2016 - 109
Shopper Marketing - April 2016 - 110
Shopper Marketing - April 2016 - 111
Shopper Marketing - April 2016 - 112
Shopper Marketing - April 2016 - 113
Shopper Marketing - April 2016 - 114
Shopper Marketing - April 2016 - 115
Shopper Marketing - April 2016 - 116
Shopper Marketing - April 2016 - 117
Shopper Marketing - April 2016 - 118
Shopper Marketing - April 2016 - 119
Shopper Marketing - April 2016 - 120
Shopper Marketing - April 2016 - 121
Shopper Marketing - April 2016 - 122
Shopper Marketing - April 2016 - 123
Shopper Marketing - April 2016 - 124
Shopper Marketing - April 2016 - 125
Shopper Marketing - April 2016 - 126
Shopper Marketing - April 2016 - 127
Shopper Marketing - April 2016 - 128
Shopper Marketing - April 2016 - 129
Shopper Marketing - April 2016 - 130
Shopper Marketing - April 2016 - 131
Shopper Marketing - April 2016 - 132
Shopper Marketing - April 2016 - 133
Shopper Marketing - April 2016 - 134
Shopper Marketing - April 2016 - 135
Shopper Marketing - April 2016 - 136
Shopper Marketing - April 2016 - 137
Shopper Marketing - April 2016 - 138
Shopper Marketing - April 2016 - 139
Shopper Marketing - April 2016 - 140
Shopper Marketing - April 2016 - 141
Shopper Marketing - April 2016 - 142
Shopper Marketing - April 2016 - 143
Shopper Marketing - April 2016 - 144
Shopper Marketing - April 2016 - 145
Shopper Marketing - April 2016 - 146
Shopper Marketing - April 2016 - 147
Shopper Marketing - April 2016 - 148
Shopper Marketing - April 2016 - 149
Shopper Marketing - April 2016 - 150
Shopper Marketing - April 2016 - 151
Shopper Marketing - April 2016 - 152
Shopper Marketing - April 2016 - 153
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
http://www.nxtbook.com/nxtbooks/ptp/sm_201408
http://www.nxtbook.com/nxtbooks/ptp/sm_201407
http://www.nxtbook.com/nxtbooks/ptp/sm_201406
http://www.nxtbook.com/nxtbooks/ptp/sm_201405
http://www.nxtbook.com/nxtbooks/ptp/sm_201404
http://www.nxtbook.com/nxtbooks/ptp/sm_201403
http://www.nxtbook.com/nxtbooks/ptp/sm_201402
http://www.nxtbook.com/nxtbooks/ptp/sm_201401
http://www.nxtbook.com/nxtbooks/ptp/sm_201312
http://www.nxtbook.com/nxtbooks/ptp/sm_201311
http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
http://www.nxtbook.com/nxtbooks/ptp/sm_201310
http://www.nxtbook.com/nxtbooks/ptp/sm_201309
http://www.nxtbook.com/nxtbooks/ptp/sm_201308
http://www.nxtbook.com/nxtbooks/ptp/sm_201307
http://www.nxtbookMEDIA.com