Shopper Marketing - April 2016 - 105


n	

n	

Kristi Schon, Vice
President, Client Services
Schon leads several large
client engagements out of
Minneapolis, where her drive
for constant innovation has sharpened the
company's practices and approaches across
core shopper, digital and promotions disciplines.
Alicia (Lish) Smestad,
Executive Vice President,
Senior Group
Director/President
Smestad leads data-driven
digital innovation and measurement, along
with strategic business opportunities for
clients.

P

R

RED FUSE COMMUNICATIONS

n	

n	

n	

PURERED INTEGRATED
MARKETING

n	

n	

Matt Champion, Senior
Vice President of Strategy
and Business Development
Joining the agency in September 2015, Champion leads
PureRED's business development and sales
function. He is responsible for its strategic
focus, product development and creating
the marketing focus and strategies that help
to further differentiate the agency.

n	

Kateri Benoit,
Global Director of
eCommerce/eShopper
Benoit leads e-commerce
and digital shopper marketing efforts globally at WPP's Red Fuse, a
"team agency" that creates integrated communications for Colgate-Palmolive's brands.  
Patrick Daly, Regional
Creative Director, Shopper
Communications, Asia
Based in Hong Kong, Daly
is responsible for Red Fuse's
shopper creative across the entire Asia region.
Rodger DiPasca, Global
Managing Director,
Shopper Communications
DiPasca leads all worldwide
shopper communications for
Red Fuse.
Teigan Henry, Regional
Supervisor, Shopper
Communications;
Latin America
Henry is responsible for shopper marketing communications throughout
Latin America, liaising with a network of various WPP-owned agency offices.

Michael Minasi, CEO
(See profile on page 76)

APRIL 2016 SHOPPER MARKETING y

105



Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
Shopper Marketing - April 2016 - 12
Shopper Marketing - April 2016 - 13
Shopper Marketing - April 2016 - 14
Shopper Marketing - April 2016 - 15
Shopper Marketing - April 2016 - 16
Shopper Marketing - April 2016 - 17
Shopper Marketing - April 2016 - 18
Shopper Marketing - April 2016 - 19
Shopper Marketing - April 2016 - 20
Shopper Marketing - April 2016 - 21
Shopper Marketing - April 2016 - 22
Shopper Marketing - April 2016 - 23
Shopper Marketing - April 2016 - 24
Shopper Marketing - April 2016 - 25
Shopper Marketing - April 2016 - 26
Shopper Marketing - April 2016 - 27
Shopper Marketing - April 2016 - 28
Shopper Marketing - April 2016 - 29
Shopper Marketing - April 2016 - 30
Shopper Marketing - April 2016 - 31
Shopper Marketing - April 2016 - 32
Shopper Marketing - April 2016 - 33
Shopper Marketing - April 2016 - 34
Shopper Marketing - April 2016 - 35
Shopper Marketing - April 2016 - 36
Shopper Marketing - April 2016 - 37
Shopper Marketing - April 2016 - 38
Shopper Marketing - April 2016 - 39
Shopper Marketing - April 2016 - 40
Shopper Marketing - April 2016 - 41
Shopper Marketing - April 2016 - 42
Shopper Marketing - April 2016 - 43
Shopper Marketing - April 2016 - 44
Shopper Marketing - April 2016 - 45
Shopper Marketing - April 2016 - 46
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Shopper Marketing - April 2016 - 55
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Shopper Marketing - April 2016 - 91
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Shopper Marketing - April 2016 - 97
Shopper Marketing - April 2016 - 98
Shopper Marketing - April 2016 - 99
Shopper Marketing - April 2016 - 100
Shopper Marketing - April 2016 - 101
Shopper Marketing - April 2016 - 102
Shopper Marketing - April 2016 - 103
Shopper Marketing - April 2016 - 104
Shopper Marketing - April 2016 - 105
Shopper Marketing - April 2016 - 106
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Shopper Marketing - April 2016 - 108
Shopper Marketing - April 2016 - 109
Shopper Marketing - April 2016 - 110
Shopper Marketing - April 2016 - 111
Shopper Marketing - April 2016 - 112
Shopper Marketing - April 2016 - 113
Shopper Marketing - April 2016 - 114
Shopper Marketing - April 2016 - 115
Shopper Marketing - April 2016 - 116
Shopper Marketing - April 2016 - 117
Shopper Marketing - April 2016 - 118
Shopper Marketing - April 2016 - 119
Shopper Marketing - April 2016 - 120
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Shopper Marketing - April 2016 - 153
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