Shopper Marketing - April 2016 - 104


WHO'S WHO IN SHOPPER MARKETING AGENCIES
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Susan James,
Vice President Client
Service, Mosaic Shopper
North America
James is a proven resultsoriented integrated thinker who looks for
transformative ways to solve big client challenges. She has played a key role in the development of Mosaic's proprietary Purchase
Design insights & strategy model.
Jason Katz, Executive
Vice President, Head of
Digital, Mosaic
Katz leads digital, social and
mobile marketing, helping clients effectively capitalize on new media by developing best-in-class, insights-driven, accountable digital solutions that influence purchase.
Warren Paisley, Vice
President, Mosaic Canada
Paisley challenges the norm
and digs deep into the business rationale behind client
objectives, shaping the strategic direction
for many of their most successful programs.
He currently leads the Canadian AnheuserBusch business.
Sheri Pearson,
Vice President,
Retail Insights & Strategy,
Mosaic Shopper Canada
Pearson is the strategic lead
for shopper marketing, innovation planning,
shopper insights and promotions for all Mosaic clients, including Johnson & Johnson
and Samsung.

104

y SHOPPER MARKETING APRIL 2016

N

NSIGHT CONNECT

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Jennifer Butcher,
Vice President,
Account Director
Butcher leads the Los Angeles office and has more than
15 years of strategic marketing experience
across disciplines including brand development, public relations, national consumer
promotions, digital and shopper marketing.
Adam Celing,
Creative Director
Celing leads Nsight's creative
team in Minneapolis. He has
years of experience developing strategic creative solutions for brands
across multiple retail channels for a diverse
set of clients.
Charley Ciresi, Vice
President, Client Services
Ciresi is a key account lead in
Minneapolis where he works
to connect national brand
strategies to retailer and consumer objectives, to help deliver unique and differentiated solutions to clients.
Bill Flanagan, Vice
President, Client Services
With more than 15 years' experience, Flanagan manages
key client engagements out of
Westport, and delivers integrated marketing
solutions across the full purchase continuum.



Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
Shopper Marketing - April 2016 - 12
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