Shopper Marketing - April 2016 - 102


WHO'S WHO IN SHOPPER MARKETING AGENCIES
n	

Nick Foppe, COO
Foppe has spent more than
20 years working on the brand
and agency sides, including
Michelob, O'Doul's and Pabst.

n	

MOSAIC SHOPPER
n	

n	

n	

Paul Ballew, Senior Vice
President, Client Growth
Strategy, Mosaic Shopper
Ballew leads services integration for the agency. As a 20year veteran marketing and sales strategist,
he has extensive experience guiding clients
through the complexities of the retail landscape.
Cora Brady,
Vice President,
Strategy & Client Service,
Mosaic Digital
Brady leads the digital services for Mosaic North America. She helps
brands and retailers navigate the rapidly
changing retail landscape with digital shopper marketing solutions that are designed to
drive purchase.
Kristen Buss,
Vice President,
Mosaic Shopper
Buss leads the agency's strategic planning. With more than
18 years of marketing experience in communication planning, research, analytics and behavioral observation, she brings a unique vision and innovative practices to the agency.

102

y SHOPPER MARKETING APRIL 2016

n	

n	

Matthew Diamond,
Senior Vice President,
Mosaic Canada
Diamond has a wealth of
knowledge garnered on the
client and agency side in his near two decades of experience. He oversees the entire
consumer goods portfolio.
James Fraser,
General Manager,
Mosaic Shopper U.S.
Fraser leads the strategic direction of the U.S. business.
With more than 19 years of experience, he
is a pioneer in the retail and shopper marketing industry, and was the founder of a
unique process called Deconstruction that
yields a proprietary output called Purchase
Design.
Chad Grenier, Executive
Vice President, Retail
Marketing Services,
North America
Grenier leads all North American retail marketing agency services within
Mosaic. With 21 years' experience in the
industry, he counsels marketers on how to
combat the growing erosion of traditional
forms of mass media to reach consumers
through nontraditional mediums.



Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
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