Shopper Marketing - April 2016 - 101


n	

n	

n	

Elena Klau, Senior Vice
President, Director
Strategy and Insights
Klau unites all agency talent
across strategy, measurement
and analytics as one seamless North American center of excellence. With 10-plus years
of market and academic research experience, she has helped pioneer the creation of
Momentum's consumer shopper integration
toolset.
Laura Moser, Senior Vice
President, Retail and
Shopper Marketing
Practice Lead, NA
Moser is responsible for leading and further building the agency's retail
and shopper marketing practice across all
North American retail and clients.
Jennifer Olliges,
Vice President, Director
of Business Leadership
Olliges brings more than
15 years of CPG experience
in the areas of strategic planning, shopper
marketing and consumer promotions. She is
a key member of the agency's global shopper marketing practice group.

Deutsch brands. He infuses creative thinking
with strategy, tapping into unique insights
alongside core truths to develop innovative
campaigns.
n	

n	

Glen Peden,
Vice President,
Group Creative Director
With more than 20 years'
experience, Peden has led
creative leadership and strategy for clients
such as Unilever, Bayer Consumer Care and

Adrian Velazquez,
Vice President,
Shopper Strategy
Velazquez is lead shopper
strategist. An accomplished
consultant in shopper marketing strategy and
commercial capability building, he is known
for instilling his passion for business analytics
into all aspects of sales and marketing - from
strategy to execution.

MOOSYLVANIA
n	

n	

Donnalyn Smith,
President, NA
Smith leads the company's
North American region and
more than 900 talented employees. Under her leadership, the agency has
seen double-digit growth, brought in highprofile creative and business leadership talent,
developed unique analytics tools, and commissioned research to define purchase drivers
and brand love.

Norty Cohen, CEO
Cohen founded the agency
in 2003 with a focus on motivating consumer behavior.

APRIL 2016 SHOPPER MARKETING y

101



Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
Shopper Marketing - April 2016 - 12
Shopper Marketing - April 2016 - 13
Shopper Marketing - April 2016 - 14
Shopper Marketing - April 2016 - 15
Shopper Marketing - April 2016 - 16
Shopper Marketing - April 2016 - 17
Shopper Marketing - April 2016 - 18
Shopper Marketing - April 2016 - 19
Shopper Marketing - April 2016 - 20
Shopper Marketing - April 2016 - 21
Shopper Marketing - April 2016 - 22
Shopper Marketing - April 2016 - 23
Shopper Marketing - April 2016 - 24
Shopper Marketing - April 2016 - 25
Shopper Marketing - April 2016 - 26
Shopper Marketing - April 2016 - 27
Shopper Marketing - April 2016 - 28
Shopper Marketing - April 2016 - 29
Shopper Marketing - April 2016 - 30
Shopper Marketing - April 2016 - 31
Shopper Marketing - April 2016 - 32
Shopper Marketing - April 2016 - 33
Shopper Marketing - April 2016 - 34
Shopper Marketing - April 2016 - 35
Shopper Marketing - April 2016 - 36
Shopper Marketing - April 2016 - 37
Shopper Marketing - April 2016 - 38
Shopper Marketing - April 2016 - 39
Shopper Marketing - April 2016 - 40
Shopper Marketing - April 2016 - 41
Shopper Marketing - April 2016 - 42
Shopper Marketing - April 2016 - 43
Shopper Marketing - April 2016 - 44
Shopper Marketing - April 2016 - 45
Shopper Marketing - April 2016 - 46
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Shopper Marketing - April 2016 - 54
Shopper Marketing - April 2016 - 55
Shopper Marketing - April 2016 - 56
Shopper Marketing - April 2016 - 57
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Shopper Marketing - April 2016 - 79
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Shopper Marketing - April 2016 - 100
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Shopper Marketing - April 2016 - 153
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