Shopper Marketing - April 2016 - 100


WHO'S WHO IN SHOPPER MARKETING AGENCIES

MATCH MARKETING GROUP
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Liz Crawford, Senior Vice
President, Strategy &
Insights, Shoplab
Crawford has more than 20
years of experience in marketing, first as a brand manager and more
recently as a shopper marketing strategist.
Michael Dill, President
Dill, who has more than 15
years of experience in shopper marketing and consumer
marketing, leads the U.S.
agency for Match.
Brett Farren, CEO
Farren has focused on endto-end solutions for the path
to purchase, integrating insights, strategy, promotion,
digital, experiential, sales and retail services.

MOMENTUM WORLDWIDE
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Perry Miele, Chairman
Miele has more than 20 years
of experience in the advertising and marketing industry.

Clare Rappaport,
Executive Vice President,
Group Account Director
Rappaport has 20 years of
agency experience, leading
teams and building best-in-class shopper
capability both at the agency and in partnership with Match Marketing's client base. 

100

y SHOPPER MARKETING APRIL 2016

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Shaun Brown, Senior Vice
President, CPG & Digital
Shopper Lead
Brown leads Momentum's
CPG client teams and the
agency's digital shopper marketing. He has
more than 20 years of experience leading
shopper strategies and customer marketing
activations.
Patty Chandler,
Vice President, Director,
Business Leadership
Chandler leverages more
than 25 years of leadership
and integrated marketing expertise to deliver compelling strategy, execution and
growth to the New York Lottery's retail and
shopper experience.
Julie Clark,
Creative Director
With more than 15 years of
experience, Clark collaborates
on shaping strategy and
leads the creative development for shopper
marketing programs for key brand initiatives.
Jeff Gould, Vice President,
Creative Director
With more than 18 years of
CPG experience, Gould leverages a broad range of expertise to lead his team and provides strategic
planning and creative solutions that are relevant across the total shopper journey.



Table of Contents for the Digital Edition of Shopper Marketing - April 2016

Contents
Shopper Marketing - April 2016 - Intro
Shopper Marketing - April 2016 - 1
Shopper Marketing - April 2016 - 2
Shopper Marketing - April 2016 - 3
Shopper Marketing - April 2016 - Contents
Shopper Marketing - April 2016 - 5
Shopper Marketing - April 2016 - 6
Shopper Marketing - April 2016 - 7
Shopper Marketing - April 2016 - 8
Shopper Marketing - April 2016 - 9
Shopper Marketing - April 2016 - 10
Shopper Marketing - April 2016 - 11
Shopper Marketing - April 2016 - 12
Shopper Marketing - April 2016 - 13
Shopper Marketing - April 2016 - 14
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Shopper Marketing - April 2016 - 27
Shopper Marketing - April 2016 - 28
Shopper Marketing - April 2016 - 29
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