Shopper Marketing - March 2016 - 90


GALLERY: OMA AWARDS PREVIEW

Crayola - Meijer Planogram

Maytag Washer Dryer Display
Entrant: Darko, Twinsburg, Ohio
Client: Whirlpool Corp.'s Maytag,
Benton Harbor, Michigan
Distribution: Specialty retailers
Number of Displays Produced: 250
Date of Introduction: October 2015
Comments: This display's early success
and retailer response helped the brand
gain merchandising space and a high level
of exposure on the sales floor. It featured
informative visuals with lighting that
replicated the washer motion to highlight
the product benefits and convey high
quality and power.

90

y SHOPPER MARKETING MARCH 2016

Entrant: TimBar Packaging & Display,
Hanover, Pennsylvania
Client: Crayola, Easton, Pennsylvania
Distribution: Meijer
Number of Displays Produced: 300
Date of Introduction: October 2015
Comments: The objective was to activate
shopper insights generated through
ethnographic, quantitative and qualitative
research to redesign the "children's art and
stationery" aisle to increase category capture,
engagement and conversion.



Table of Contents for the Digital Edition of Shopper Marketing - March 2016

Contents
Shopper Marketing - March 2016 - Intro
Shopper Marketing - March 2016 - 1
Shopper Marketing - March 2016 - 2
Shopper Marketing - March 2016 - 3
Shopper Marketing - March 2016 - Contents
Shopper Marketing - March 2016 - 5
Shopper Marketing - March 2016 - 6
Shopper Marketing - March 2016 - 7
Shopper Marketing - March 2016 - 8
Shopper Marketing - March 2016 - 9
Shopper Marketing - March 2016 - 10
Shopper Marketing - March 2016 - 11
Shopper Marketing - March 2016 - 12
Shopper Marketing - March 2016 - 13
Shopper Marketing - March 2016 - 14
Shopper Marketing - March 2016 - 15
Shopper Marketing - March 2016 - 16
Shopper Marketing - March 2016 - 17
Shopper Marketing - March 2016 - 18
Shopper Marketing - March 2016 - 19
Shopper Marketing - March 2016 - 20
Shopper Marketing - March 2016 - 21
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Shopper Marketing - March 2016 - 24
Shopper Marketing - March 2016 - 25
Shopper Marketing - March 2016 - 26
Shopper Marketing - March 2016 - 27
Shopper Marketing - March 2016 - 28
Shopper Marketing - March 2016 - 29
Shopper Marketing - March 2016 - 30
Shopper Marketing - March 2016 - 31
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Shopper Marketing - March 2016 - 38
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Shopper Marketing - March 2016 - 40
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Shopper Marketing - March 2016 - 43
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