Shopper Marketing - March 2016 - 86


GALLERY: OMA AWARDS PREVIEW

LG Electronics Waterfall
Entrant: Design Phase Inc., Waukegan, Illinois
Client: LG Electronics, Englewood Cliffs, New Jersey
Distribution: Best Buy
Number of Displays Produced: 52
Date of Introduction: September 2015
Comments: Aiming to grab consumer attention at
retail, LG implemented a creative and novel approach
of stacking and mounting both curved and flat OLED
4K televisions very close together, allowing the content
to flow between the two screens and appear seamless.

Belkin-Sylvania Best Buy Home Automation Category In-Line Interactive Display
Entrant: Great Northern Instore, Appleton,
Wisconsin
Client: Belkin International, Inc., Playa Vista,
California (Belkin partnered with Osram
Sylvania, Wilmington, Massachusetts, on the
development)
Distribution: Best Buy
Number of Displays Produced: 1,400 (U.S. and
Canada)
Date of Introduction: June 2015
Comments: The objective was to create a display
that would present the product in a unique
and interactive way that would help consumers
understand what Belkin's WeMo product line
is and how it can improve their lives by making
daily tasks easier.
86

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Table of Contents for the Digital Edition of Shopper Marketing - March 2016

Contents
Shopper Marketing - March 2016 - Intro
Shopper Marketing - March 2016 - 1
Shopper Marketing - March 2016 - 2
Shopper Marketing - March 2016 - 3
Shopper Marketing - March 2016 - Contents
Shopper Marketing - March 2016 - 5
Shopper Marketing - March 2016 - 6
Shopper Marketing - March 2016 - 7
Shopper Marketing - March 2016 - 8
Shopper Marketing - March 2016 - 9
Shopper Marketing - March 2016 - 10
Shopper Marketing - March 2016 - 11
Shopper Marketing - March 2016 - 12
Shopper Marketing - March 2016 - 13
Shopper Marketing - March 2016 - 14
Shopper Marketing - March 2016 - 15
Shopper Marketing - March 2016 - 16
Shopper Marketing - March 2016 - 17
Shopper Marketing - March 2016 - 18
Shopper Marketing - March 2016 - 19
Shopper Marketing - March 2016 - 20
Shopper Marketing - March 2016 - 21
Shopper Marketing - March 2016 - 22
Shopper Marketing - March 2016 - 23
Shopper Marketing - March 2016 - 24
Shopper Marketing - March 2016 - 25
Shopper Marketing - March 2016 - 26
Shopper Marketing - March 2016 - 27
Shopper Marketing - March 2016 - 28
Shopper Marketing - March 2016 - 29
Shopper Marketing - March 2016 - 30
Shopper Marketing - March 2016 - 31
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Shopper Marketing - March 2016 - 33
Shopper Marketing - March 2016 - 34
Shopper Marketing - March 2016 - 35
Shopper Marketing - March 2016 - 36
Shopper Marketing - March 2016 - 37
Shopper Marketing - March 2016 - 38
Shopper Marketing - March 2016 - 39
Shopper Marketing - March 2016 - 40
Shopper Marketing - March 2016 - 41
Shopper Marketing - March 2016 - 42
Shopper Marketing - March 2016 - 43
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Shopper Marketing - March 2016 - 76
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Shopper Marketing - March 2016 - 80
Shopper Marketing - March 2016 - 81
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Shopper Marketing - March 2016 - 84
Shopper Marketing - March 2016 - 85
Shopper Marketing - March 2016 - 86
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Shopper Marketing - March 2016 - 88
Shopper Marketing - March 2016 - 89
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