Shopper Marketing - March 2016 - 83


8 With health being a viable factor in wearables, Under Armour launched a fitness
suite of products at CES, including a smart shoe. All of the products tie into a UA Record
mobile app to be the command center for the user's vitals and workout stats. The smart
shoe eliminates devices to wear and tracks how far you run, how long, when and other
info. The Under Armour "Healthbox," retailing for around $400, includes a smartband to
measure and watch daily activity and sleep patterns (like a Fitbit), a UA Heart Band to track
heart rates, and a UA Scale for measuring weight and body fat. The UA Record app houses
the data but also has social features like sharing workouts, photos and videos, creating
challenges for friends and following UA athletes.
9
9 CES was home to L'Oreal's unveiling of a
stretchable skin sensor that will communicate with a
mobile app to help consumers monitor UV exposure.
The My UV Patch and My UV Patch app for iOS and
Android uses NFC technology to communicate
with the patch, which is only one square inch in
size. The technology is being introduced under
L'Oreal's leading dermatological skincare brand, La
Roche-Posay. After wearing
the patch, consumers take a
photo of it and upload the
photo to the mobile app.
Photo-sensitive dye squares
determine the amount of UV
exposure the user caught. A
rep for L'Oreal told me the app
will provide lifestyle tips to
encourage sun-safe behavior
and will be an educational
tool for consumers, so it
currently doesn't have plans
to promote specific product
recommendations. The app
and patch will be available
... skin sensor.
later in the year.
MARCH 2016 SHOPPER MARKETING y

83



Table of Contents for the Digital Edition of Shopper Marketing - March 2016

Contents
Shopper Marketing - March 2016 - Intro
Shopper Marketing - March 2016 - 1
Shopper Marketing - March 2016 - 2
Shopper Marketing - March 2016 - 3
Shopper Marketing - March 2016 - Contents
Shopper Marketing - March 2016 - 5
Shopper Marketing - March 2016 - 6
Shopper Marketing - March 2016 - 7
Shopper Marketing - March 2016 - 8
Shopper Marketing - March 2016 - 9
Shopper Marketing - March 2016 - 10
Shopper Marketing - March 2016 - 11
Shopper Marketing - March 2016 - 12
Shopper Marketing - March 2016 - 13
Shopper Marketing - March 2016 - 14
Shopper Marketing - March 2016 - 15
Shopper Marketing - March 2016 - 16
Shopper Marketing - March 2016 - 17
Shopper Marketing - March 2016 - 18
Shopper Marketing - March 2016 - 19
Shopper Marketing - March 2016 - 20
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Shopper Marketing - March 2016 - 150
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