Shopper Marketing - March 2016 - 78


SO-LO-MO CENTRAL

3
3 After revamping its mobile app to include the revival
of "Blue Light Specials" (see
February's So-Lo-Mo Central),
Kmart is continuing to promote the Blue Light Special
and the new app over social
outlets, leveraging bloggers
from SheSpeaks, New York.
Personalities are taking to
Instagram, Snapchat and a
live video app from Twitter that's building steam
- called Periscope. Bloggers are sharing through
the hashtags #ShoppingisFunAgain and #bluelightspecial. Periscope enables users to post a live
... active Kmart.
video or broadcast to their network, as well as
share the video over Twitter. Nestle's Butterfinger is another brand that recently employed
Periscope for attention, using it to hype a Super Bowl ad and new campaign called #BolderThanBold. Butterfinger had skydiver Carson Schram announce the ad while freefalling from
12,000 feet in a Periscope video. A YouTube video also broadcasts the announcement.
4 Taco Bell launched a new loyalty game within its mobile app called Taco Bell Explore.
Users are surprised with puzzle pieces when they share a key word over social. For example,
if a user posts a photo on Instagram, Facebook or Twitter and happens to use a hashtag like
#bestfriends, it may randomly unlock a puzzle piece that will arrive via notification. The idea is
to seamlessly reward users just as
they do their normal social activity.
Once puzzles are finished, users
may win prizes like store credit,
a trip for two to a Taco Bell Test
Kitchen, or a personalized booth
at a Taco Bell. Users also receive
puzzle pieces when ordering food
through the Taco Bell app.

4

... puzzling rewards.
78

y SHOPPER MARKETING MARCH 2016



Table of Contents for the Digital Edition of Shopper Marketing - March 2016

Contents
Shopper Marketing - March 2016 - Intro
Shopper Marketing - March 2016 - 1
Shopper Marketing - March 2016 - 2
Shopper Marketing - March 2016 - 3
Shopper Marketing - March 2016 - Contents
Shopper Marketing - March 2016 - 5
Shopper Marketing - March 2016 - 6
Shopper Marketing - March 2016 - 7
Shopper Marketing - March 2016 - 8
Shopper Marketing - March 2016 - 9
Shopper Marketing - March 2016 - 10
Shopper Marketing - March 2016 - 11
Shopper Marketing - March 2016 - 12
Shopper Marketing - March 2016 - 13
Shopper Marketing - March 2016 - 14
Shopper Marketing - March 2016 - 15
Shopper Marketing - March 2016 - 16
Shopper Marketing - March 2016 - 17
Shopper Marketing - March 2016 - 18
Shopper Marketing - March 2016 - 19
Shopper Marketing - March 2016 - 20
Shopper Marketing - March 2016 - 21
Shopper Marketing - March 2016 - 22
Shopper Marketing - March 2016 - 23
Shopper Marketing - March 2016 - 24
Shopper Marketing - March 2016 - 25
Shopper Marketing - March 2016 - 26
Shopper Marketing - March 2016 - 27
Shopper Marketing - March 2016 - 28
Shopper Marketing - March 2016 - 29
Shopper Marketing - March 2016 - 30
Shopper Marketing - March 2016 - 31
Shopper Marketing - March 2016 - 32
Shopper Marketing - March 2016 - 33
Shopper Marketing - March 2016 - 34
Shopper Marketing - March 2016 - 35
Shopper Marketing - March 2016 - 36
Shopper Marketing - March 2016 - 37
Shopper Marketing - March 2016 - 38
Shopper Marketing - March 2016 - 39
Shopper Marketing - March 2016 - 40
Shopper Marketing - March 2016 - 41
Shopper Marketing - March 2016 - 42
Shopper Marketing - March 2016 - 43
Shopper Marketing - March 2016 - 44
Shopper Marketing - March 2016 - 45
Shopper Marketing - March 2016 - 46
Shopper Marketing - March 2016 - 47
Shopper Marketing - March 2016 - 48
Shopper Marketing - March 2016 - 49
Shopper Marketing - March 2016 - 50
Shopper Marketing - March 2016 - 51
Shopper Marketing - March 2016 - 52
Shopper Marketing - March 2016 - 53
Shopper Marketing - March 2016 - 54
Shopper Marketing - March 2016 - 55
Shopper Marketing - March 2016 - 56
Shopper Marketing - March 2016 - 57
Shopper Marketing - March 2016 - 58
Shopper Marketing - March 2016 - 59
Shopper Marketing - March 2016 - 60
Shopper Marketing - March 2016 - 61
Shopper Marketing - March 2016 - 62
Shopper Marketing - March 2016 - 63
Shopper Marketing - March 2016 - 64
Shopper Marketing - March 2016 - 65
Shopper Marketing - March 2016 - 66
Shopper Marketing - March 2016 - 67
Shopper Marketing - March 2016 - 68
Shopper Marketing - March 2016 - 69
Shopper Marketing - March 2016 - 70
Shopper Marketing - March 2016 - 71
Shopper Marketing - March 2016 - 72
Shopper Marketing - March 2016 - 73
Shopper Marketing - March 2016 - 74
Shopper Marketing - March 2016 - 75
Shopper Marketing - March 2016 - 76
Shopper Marketing - March 2016 - 77
Shopper Marketing - March 2016 - 78
Shopper Marketing - March 2016 - 79
Shopper Marketing - March 2016 - 80
Shopper Marketing - March 2016 - 81
Shopper Marketing - March 2016 - 82
Shopper Marketing - March 2016 - 83
Shopper Marketing - March 2016 - 84
Shopper Marketing - March 2016 - 85
Shopper Marketing - March 2016 - 86
Shopper Marketing - March 2016 - 87
Shopper Marketing - March 2016 - 88
Shopper Marketing - March 2016 - 89
Shopper Marketing - March 2016 - 90
Shopper Marketing - March 2016 - 91
Shopper Marketing - March 2016 - 92
Shopper Marketing - March 2016 - 93
Shopper Marketing - March 2016 - 94
Shopper Marketing - March 2016 - 95
Shopper Marketing - March 2016 - 96
Shopper Marketing - March 2016 - 97
Shopper Marketing - March 2016 - 98
Shopper Marketing - March 2016 - 99
Shopper Marketing - March 2016 - 100
Shopper Marketing - March 2016 - 101
Shopper Marketing - March 2016 - 102
Shopper Marketing - March 2016 - 103
Shopper Marketing - March 2016 - 104
Shopper Marketing - March 2016 - 105
Shopper Marketing - March 2016 - 106
Shopper Marketing - March 2016 - 107
Shopper Marketing - March 2016 - 108
Shopper Marketing - March 2016 - 109
Shopper Marketing - March 2016 - 110
Shopper Marketing - March 2016 - 111
Shopper Marketing - March 2016 - 112
Shopper Marketing - March 2016 - 113
Shopper Marketing - March 2016 - 114
Shopper Marketing - March 2016 - 115
Shopper Marketing - March 2016 - 116
Shopper Marketing - March 2016 - 117
Shopper Marketing - March 2016 - 118
Shopper Marketing - March 2016 - 119
Shopper Marketing - March 2016 - 120
Shopper Marketing - March 2016 - 121
Shopper Marketing - March 2016 - 122
Shopper Marketing - March 2016 - 123
Shopper Marketing - March 2016 - 124
Shopper Marketing - March 2016 - 125
Shopper Marketing - March 2016 - 126
Shopper Marketing - March 2016 - 127
Shopper Marketing - March 2016 - 128
Shopper Marketing - March 2016 - 129
Shopper Marketing - March 2016 - 130
Shopper Marketing - March 2016 - 131
Shopper Marketing - March 2016 - 132
Shopper Marketing - March 2016 - 133
Shopper Marketing - March 2016 - 134
Shopper Marketing - March 2016 - 135
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Shopper Marketing - March 2016 - 137
Shopper Marketing - March 2016 - 138
Shopper Marketing - March 2016 - 139
Shopper Marketing - March 2016 - 140
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Shopper Marketing - March 2016 - 148
Shopper Marketing - March 2016 - 149
Shopper Marketing - March 2016 - 150
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