In the modest economic recovery that followed the Great Recession of 2008/2009 a few innovative entrepreneurs bet that consumers were ready to buy again; but that purchase habits were amenable to change. More Americans were leasing cars and renting their homes rather than buying. The success of music and video services such as Netflix, Spotify, and Pandora proved that consumers would commit to subscriptions online. This led to the development of innovative new models from companies such as Birchbox, Ipsy and Dollar Shave Club, and Amazon, offering subscriptions on products. Today, subscription-based businesses have crept into virtually every category. Web sites exist to keep track of all of the subscription boxes available. One, My Subscription Addiction, tracks more than 700 subscription boxes - apparently aspiring to be the Google of the subscription box category. Subscription Model Trend & Growth www.sliceintelligence.com | sales@slice.com | @sliceintelhttp://www.sliceintelligence.com