ACTIVATION GALLERY Retailer Spotlight: Lowe's Notables Emerson spotlighted its InSinkErator Badger Series food waste disposer at Lowe's on an endcap touting savings of up to 15% with the purchase of three SKUs. Procter & Gamble earned a dedicated endcap at Lowe's for a variety of Swiffer SKUs. A large header spotlights the products. 126 y SHOPPER MARKETING MARCH 2016